Category Archives: Uncategorized

Get Crafty with Stickers on Sat, 6 May ’17

Our exciting collaboration with StickieMail has brought sticker makers to our store, providing endless creative ideas and fun for both parents and children.

Make stickers in 3 easy steps:

  • Insert a picture (you’d like to turn into a sticker) into the Sticker maker
  • Pull the adhesive strip through (careful you don’t pull too much)
  • Tear and peel the sticker off

It’s that easy!! But don’t take my word for it – watch the Elly kids use the Sticker Maker at just 3 years old and 7 years old!

Both Lil S and Lil E had lots of (very serious) fun making their Mommy a Mother’s Day card using shapes and pictures they had cut and drawn on plain paper / construction paper. And guess what, you can too!

Join our Card Making Session this Saturday! 



Make your own Mother’s Day Card this Sat, 6 May 2017, 2 – 5 p.m. at The Elly Store, #02-31 at Cluny Court. If you missed our Easter craft making workshop at Twelve by Elly and would like to find out how these nifty machines work, join us this Saturday in-store with Diana from StickieMail! Dads can bring the kids to try out the sticker makers and make Mom a Mother’s Day card at the same time! We’ll provide the paper, colour pens, sticker makers. Your kids will just have to bring their creativity along and colour away!


Now that we’ve gotten you curious, here’s abit more about how the Sticker Makers work.


Above: 1.5 inch sticker maker (refillable)


Above: 3 inch sticker maker (non-refillable)

The Xyron Sticker Maker comes in two width sizes – a 1.5-inch refillable version and the 3-inch non-refillable version to make larger stickers.  The Sticker Maker adds an edge-to-edge acid-free adhesive to items up to 1.5 inch or 3 inches wide respectively and can be used on different materials such as ribbons, felt, die cut shapes, letters, borders and much more. No batteries or electricity required!

The Sticker Maker comes loaded with 20 ft of acid-free permanent adhesive which makes over 100 stickers. If you run out of the adhesive for the 1.5 inch Xyron Sticker Maker, you can always buy permanent or repositionable refills.


Above: 5 inch Creative Station Lite (refillable)

After trying and falling in love with the smaller 1.5-inch and 3-inch units, you might want to upgrade to a larger unit with more functions. Introducing the Xyron 5 inch Creative Station Lite, a compact all-in-one tool for adding adhesive, magnet or lamination to your creative projects. The Creative Station Lite comes pre-installed with a full-size 5 inch permanent adhesive refill cartridge. It does not require heat, batteries or electricity required and the drop-in refill cartridges allow you to switch between applications quickly. It accepts two different sized refill cartridges (5 inch and 3 inch sizes) minimising waste and maximising flexibility for your smaller sized projects. Your children (and you!) can use this Creative Station to make personalised cards, DIY planners/calenders, home/party decor, gift bags, school projects, labels or little sticky motivational messages. With the additional lamination and magnetisation functions, you can also create things like study flash cards for your school going children, alphabet cards for your toddlers and fridge magnets or recipe cards for yourself.

In this day and age where the iPad and mobile phones are so ingrained in kids’ everyday activities, parents can make this into an interactive fun bonding activity by crafting with your children and create useful projects at the same time.

Want to try one out? See you this Saturday May 6, 2017 between 2 to 5 p.m. at the store (watch our YouTube video to see how to get to Cluny Court!)

x, Audrey

P.S. We think Sticker Makers might just be the next big crafting project since rainbow loom!



Our 5th Birthday Shoe Sale!


We turn 5 on March 4, 2017. Just like that.

I was just reading through one of my old blog posts (“A lookback on our first year“) and feeling nostalgic. Since our move to the bigger store in November 2015, we’ve been indulgent in celebrating two birthdays a year – in March when we first moved into #02-29 and in November when we shifted to our current double unit!

In the second quarter of this year, we will be unveiling a new website, new packaging and style – a fresh new look for this 5th birthday! We’re really excited about that!  But just as we’re trying to work on these behind the scenes, we’re keeping up with activities going on in-store as well.  We have to make space in our store and warehouse for new Spring/Summer ’17 arrivals, particularly for the many shoe brands we carry!

So, for our 5th birthday, we’ll be having a shoe sale at our Cluny Court store for six of the brands we carry.  Enjoy 30% off past collections from sizes EU 19 to Eu 36 (yes, even your tweens will be able to find shoes to take on their March school holidays)!

1. Old Soles

Time to stock up on your favourite styles such as Sienna sandals (in white, silver, navy, blossom)!


Other sandal styles such as Nevanas, Fiestas, Capreses will also be on sale!


If you’re a fan of the Cruise and Brule ballet flats, you’ll be pleased to know the classic colours such as silver, gold and pearl will be on sale! We think these flats make great dress-up shoes!


2. Saltwater Sandals

Selected Saltwater Sandals will be on sale including  and especially classic styles such as sweetheart sandals and surfer sandals! If you’re a fan of Saltwaters, this is the perfect time to pick up a pair or two!


3. Converse


A wide range of Converses will be on sale! You can find high tops for your tweens (largest size US3) or sneakers for the little ones to run around in!

4. Natives

Limited last pieces of Native shoes will be going on sale!


5. Livie and Luca

Lil E wore her Livie & Luca Pio Pio shoes in Japan and they were such sturdy, reliable shoes throughout her trip!



6. Pom d’api

It’s the first time Pom d’apis will be on sale in our store! Enjoy 30% off the full collection!



As a bonus, grab a pair of Meduse sandals for $15 to wear to the beach, for skate scootering or just hanging out on weekends!


As these brands’ past collections are at the end of their season, not all sizes will be available so we do advise you to come early to grab the sizes you’re looking for. Our full range will be launched on Friday and we will not be topping up any styles during the weekend.

Birthday Shoe Sale (3 – 6 March 2017)

Store opening hours:

Friday 3 March 2017: 10 am to 7 pm

Saturday 4 March 2017: 10 am to 7 pm

Sunday 5 March 2017: 10 am to 6 pm

Monday 6 March 2017: 10 am to 7 pm


The Elly Store is at #02-31 Cluny Court, 501 Bukit Timah Road, Singapore 259760.

Do note that on Thurs 2 March, our shoe section will be closed to set up for the sale!

See you there!

x, Audrey


Celebrating Another Year and an Anniversary Online Sale

We missed our one year anniversary of “New + Double Sized Elly” at #02-31 last Monday on the 14th of November 2016.  Yes, I feel like I’m starting to sound like a broken record whenever I say it was a busy week!  We were chugging along dealing with new stock, our holiday shoot and a host of other things on our “To Do” list. For a fleeting moment I remembered I wanted to do an anniversary post on instagram and the next thing I knew, it was 5 days later. I guess most people say that’s the fun of running your own business!  You get a constant stream of different things to immerse yourself in so every work day is different.

New + Double Sized Elly has brought a different set of challenges this past year!

We now have 11 shoe brands to manage, which means a lot more suppliers, sales reports and tighter inventory management.  In the first few months, we sold out our clothing at a much faster rate than we anticipated so we had to scale up our manufacturing.  It’s also been more difficult to play around with a larger space in terms of constantly trying to refresh our store design and put in seasonal decoration!

But the good that has come from expanding is that our team has gotten bigger and we’re having a lot of fun doing what we do each day.  For the first time, we’ve launched a holiday collection from ages 3 months up to 12 years!  This collection is filled with pastels and blues quite deliberately to give everyone a break from the red hues that will fill our store during CNY. We also wanted to present a collection that’s just as gorgeous for girls as traditional pinks and show that blue can be beautiful for girls too!  This collection will launch online next week so look out for it!  In the meantime, if you can’t wait, you can pop by the store and start shopping immediately!



But let’s reserve the new holiday collection for a different post!

 This post is about New + Double Sized Elly turning one and celebrating it with an online sale!

Yes you heard right! It’s Black Friday this week and we thought it would be the perfect time to celebrate just about everything!  We want to empty out our warehouse shelves to make space for CNY 2017 so here’s what you can expect!

Meduse Sun Sandals $28 now $15


Lacey Shoes $119 now $68

Lacey White LARGE.jpg

Maxomorra Pyjamas (Short-sleeved $50 now $30 ) / (Long-sleeved $62 now $35)


Expect prices of $5 / $10 / $15 / $20 etc for our *FINAL CLEARANCE* items!  

We’ve also put last pieces of shoes and clothing on Final Clearance under the Sale section so you’ll have lots of products to comb through!



For three days only, enjoy 20% off ALL our full-priced shoes online – just use the code TAKE20 when you check out!  Lots of customers come back to buy another pair of shoes their children have grown to love – find our staple shoes online, such as Sienna sandals, ballet flats from Old Soles, Converse sneakers, Livie & Luca shoes or Saltwater sandals! Now, you can shop online and buy the next size up without coming down to the store!

The easiest way to shop online is by category – our shoes are split up into girls (0 to 6 years and 6 to 12 years) and boys (0 to 6 years and 6 to 12 years)!  Add shoes from any of these categories, or the main SHOE category which lists all the shoes we carry alphabetically – the code will work on all SHOE categories online from now till 23 November!  We’re giving blog readers a headstart so you can start shopping tonight from 9 p.m., Sunday 20th November 2016!

Get a pair of ballet flats for Christmas or just glamourous sneakers for tweens which double up as chic weekend shoes for the holidays!

Best of all, we offer free standard 1 to 3 day courier for orders over S$100!

**Just to note that all sale items are not exchangeable or refundable so do check the sizes carefully before purchasing!  This Anniversary Sale and special TAKE20 code are only valid online, and not in-store! 


x, Audrey


Elly’s Renovation Sale (also known as its Annual Clearance Sale)

2015 Reno sale copy

So the word’s out! We’ve having a RENOVATION SALE (otherwise known as our annual clearance sale) starting this Friday, 11 Sept 2015 from 10 a.m.!

We had honestly planned this ahead of Polling Day and when Polling Day was announced, we decided to just go ahead, notwithstanding that the country will be gripping their seats as Singaporeans go to the polls. We figured, well, after you vote, you’ll have quite a lot of time to kill whilst waiting for votes to be counted! So why not head down to Cluny Court for our Renovation Sale!!

For Elly clothing, you just need to remember these 3 key numbers: 20% 40% 60%
– Enjoy 20% off on CNY 2015 Home collection and selected current collections!
– Enjoy 40% off past seasons’ Little Man Shirts, Baby Girl Onesies, Wonderland, Emily and Twinkle dresses and last pieces from our CNY 2015 Home collection!
PLUS we’ll be launching new Elly collections straight into the sale so it’s 40% off some of these new prints as well! You’ll have to come down to see what they are!
– Enjoy 60% off our past CNY Horse Parade collections!

Pediped shoes will be at 40% – 50% off and we will be receiving over 200 pairs of shoes for clearance!!!

Originals Sale

GG sale

flex girls

flex boys

Flex adventure sandals

It’s going to be a crazy busy week for us but we are excited about making space for new incoming stock which we’ll show you once the renovations are done!

The store will be closed / be in a horrible mess on Thurs 10 Sept 2015 as we prepare for the sale so please bear with us!

During the sale period, we will also reduce the non-sale stock in our tiny store to make space for sale stock! If there are specific Jellycats you’d like to purchase, you can shop online and our staff will pack and send them out from our warehouse!

Unfortunately we don’t take reservations for sale items so do come down as soon as voting is done!!!

Happy shopping everyone!

x, Audrey

{Giveaway} – Elly’s 10,000th Like Giveaway

{GIVEAWAY} – We just passed our 10,000th Facebook page like and we’d like to celebrate with our BIGGEST giveaway to date! We’ve got TWO baby hampers, each worth $288 to give away! One hamper will be for a BABY GIRL and one for a BABY BOY!

FB Boys Prize

What’s in our Baby Boy Hamper worth $288*: – 
– Our Mandarin-collared shirt in our signature Home print for that SG50 baby boy (size: 6 month) ($45)
– A Manny & Simon elephant push toy ($49)
– A box of Trumpette Johnny socks (size 0 – 12 months) ($45)
– “Off to Save the Day” framed art to decorate his room ($60)
– Jellycat Merryday Giraffe to keep him company at bedtime ($39.90)
– Jellycat Rainforest Tails Soft Book ($29.90)
– Playon Crayon Primary Colour ($19.90)

FB girls prize

What’s in our Baby Girl Hamper worth $288*: – 
– Our baby girl onesie in our signature Home print for that SG50 baby girl (size: 6 month) ($45)
– A Manny & Simon elephant push toy ($49)
– A box of Trumpette Jitterbug Jenny socks (size 0 – 12 months) ($45)
– “Summer Day – Me and my Bunny” framed art to decorate her room ($60)
– Jellycat Bashful Honey Bunny to keep her company at bedtime ($39.90)
– Jellycat Rainforest Tails Soft Book ($29.90)
– Playon Crayon Pastel Colour ($19.90)


Find out how to enter to win on Facebook here! And you don’t just have to win it for your own child! (I’m always game to win stuff for my nieces and friends’ kids!!) Contest ends on 5th June 2015 1159 PM (GMT +8) and winners will be drawn randomly. This contest is only applicable to people living in Singapore. 

*Items in each hamper are not refundable or exchangeable for other items in the Elly store or for store credit.

For an additional chance to win, simply find us on Instagram at and you can add a separate entry there – instructions are in today’s post!

*Do note that the items are


x, Audrey