Category Archives: Twelve by Elly

Elly x pediped | Annual Clearance Sale

Elly Clearance Sale

It’s back – the yearly affair of bringing in many many pairs of pediped shoes to fill the store!

pediped will be teaming up with Elly once again for our Annual Clearance Sale!  A new record of over 380 pairs of pediped shoes will be delivered to our store for the sale!  Expect discounts of between 25% to 60% on pediped past collections!

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pediped Originals (soft soles)

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pediped Grip N Go

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pediped Flex for Girls

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pediped Flex for Boys

Just to make it more exciting for you to pop round to Cluny Court this Saturday, we’ve added a whole lot of sweeteners to this year’s sale!

Since we’ve expanded our shoe range to 10 international brands, we’re now able to add more shoe brands to our clearance sale!

Bobux-logo A5 15 cm by 11 cm

An additional 90 over pairs of Bobux shoes from past collections will be joining our sale at between 30% to 70% off!

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Over 100 pairs of Old Soles sandals, ballet flats and sneakers will be on sale at 30% to 40% off.  Past collections from both our stores will be on sale, which means sizes will range from EU22 to EU36!!  You can also find something for your tween!

converse_logo A5 15 cm by 15 cm

Converse shoes in core colours from both our stores will also be at 30% off (now only $32.13). Sizes available will range from US6 (for kids) to US3 (for tweens). 

Last pairs of past season’s colours of Natives and Salt Water Sandals will be sold at discounts of 30%  40% off.

And of course, since it is an Elly Clearance Sale after all, Elly’s past collections will be on sale:

  • Limited Little Man Shirts at 40% – 50% off.
  • Wonderland and Twinkle dresses at 30% – 50% off.
  • Tinker bell dresses at 30% off.
  • Pom Pom dresses at 50% off.
  • Emily dresses at 30% – 50% off.
  • Party Frock at 50% off.
  • Past season’s Maxamorra rompers and bodysuits will be at just $10!!!

For ages 5 years to 13 years, you can shop past collections from our tween store, Twelve by Elly, at the sale:

  • Skate Society Boys’ T-shirts (6 years to 14 years) at 40% off (now only $29.40).
  • Dresses at 50% off (now from $29.50 – $39.50).
  • Furry vests at 50% off (now only $29.50).
  • Winter coats at 50% off (now only $89.50).

Our CNY 2016 collection will be on sale as well!

  • Grab the last pieces of our mandarin-collared shirts at 30% off (now only $31.50 / $34.30).
  • Baby boy rompers will be at 50% off (now only $22.50).
  • Ladies Tops will be at 50% off (now only $34.50).
  • Cheongsams will be at 30% off (now only $45.50 / $48.30).
  • Emily dresses will be at 50% off (now only $29.50).
  • Tinkerbell dresses will be at 30% off (now only $36.40).
  • Boys’ mosaic, red and white shorts will be at 40% off (now only $23.40 / $25.20).
  • Mandarin collared polo shirts will be at 30% off (now only $27.30).

MC Red Geometric Flowers

CNY girls

Just a couple of things to note:

  • All sale items are non-exchangeable and non-refundable.
  • Because of how massive the preps will be for the sale, our store will be closed on Friday, 5th August 2016.
  • We will need all hands on deck for the sale! Hence, we will not be able to offer gift wrapping services during the Clearance Sale period. We apologise for any inconvenience caused! We want to do whatever we can to shorten your wait for someone to help you with shoes or sizes or clothing etc!  If you would like to purchase gifts, you can also shop online at www.ellyloves.com!
  • During our Clearance Sale period, we will not be taking reservations.
  • Not sure how to get to Cluny Court or where to park? Take a look at this blog post!

Check in with us on Facebook and Instagram (@theellystore) this week to see what other sweet treats there may be in-store during the Clearance Sale Period! We’ll also be updating our Snapchat account during the sale period so you can check out the sale stuff!

It’s going to be a mad week of preps! See you there!!

x, Audrey

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Pre-GSS Online Sale starts 9 p.m. Tues 17 May

Pre GSS Online Sale 1

The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!

We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!

Here’s a sneak peek at what’s going on sale tomorrow!

 (1) Old Soles Pre-Walkers shoes: 30% off

If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!

(2) Polar Bear collection of PJs, hoodies and onesies: 30% off

These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!

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(3) Cheongsam in Home and Blue Japanese Fans: 40% off

Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!

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CS Blue fans large

(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off

(5) Bunny Skittles Set: 40% off

Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!

bunny skittles LARGE

(6) Buntings: 30% off

To decorate your child’s bedroom with bright colours and a bit of fun!

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(7) Nautical Cushion: 30% off

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(8) Converse classic collection: 20% off

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(9) Selected colours of Brule ballet flats: 20% off

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FOR THE OLDER KIDS FROM TWELVE BY ELLY

For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!

Boys between 6 to 12 years just want to fit in and not stand out at that age. They want  comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.

Skate Society Fly White Tee LargeSkate Society Logo Grey Large

I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet.  Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy.  We decided that the best way was to design for them, so we created Salted Caramel clothing.  Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself.  Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.

petal yellow Top 1

Smile orange 2

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Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!

See you online at 9 p.m. tomorrow (Tuesday 17 May)!

x, Audrey