Category Archives: Sale

Our 5th Birthday Shoe Sale!

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We turn 5 on March 4, 2017. Just like that.

I was just reading through one of my old blog posts (“A lookback on our first year“) and feeling nostalgic. Since our move to the bigger store in November 2015, we’ve been indulgent in celebrating two birthdays a year – in March when we first moved into #02-29 and in November when we shifted to our current double unit!

In the second quarter of this year, we will be unveiling a new website, new packaging and style – a fresh new look for this 5th birthday! We’re really excited about that!  But just as we’re trying to work on these behind the scenes, we’re keeping up with activities going on in-store as well.  We have to make space in our store and warehouse for new Spring/Summer ’17 arrivals, particularly for the many shoe brands we carry!

So, for our 5th birthday, we’ll be having a shoe sale at our Cluny Court store for six of the brands we carry.  Enjoy 30% off past collections from sizes EU 19 to Eu 36 (yes, even your tweens will be able to find shoes to take on their March school holidays)!

1. Old Soles

Time to stock up on your favourite styles such as Sienna sandals (in white, silver, navy, blossom)!

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Other sandal styles such as Nevanas, Fiestas, Capreses will also be on sale!

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If you’re a fan of the Cruise and Brule ballet flats, you’ll be pleased to know the classic colours such as silver, gold and pearl will be on sale! We think these flats make great dress-up shoes!

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2. Saltwater Sandals

Selected Saltwater Sandals will be on sale including  and especially classic styles such as sweetheart sandals and surfer sandals! If you’re a fan of Saltwaters, this is the perfect time to pick up a pair or two!

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3. Converse

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A wide range of Converses will be on sale! You can find high tops for your tweens (largest size US3) or sneakers for the little ones to run around in!

4. Natives

Limited last pieces of Native shoes will be going on sale!

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5. Livie and Luca

Lil E wore her Livie & Luca Pio Pio shoes in Japan and they were such sturdy, reliable shoes throughout her trip!

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6. Pom d’api

It’s the first time Pom d’apis will be on sale in our store! Enjoy 30% off the full collection!

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Meduse

As a bonus, grab a pair of Meduse sandals for $15 to wear to the beach, for skate scootering or just hanging out on weekends!

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As these brands’ past collections are at the end of their season, not all sizes will be available so we do advise you to come early to grab the sizes you’re looking for. Our full range will be launched on Friday and we will not be topping up any styles during the weekend.

Birthday Shoe Sale (3 – 6 March 2017)

Store opening hours:

Friday 3 March 2017: 10 am to 7 pm

Saturday 4 March 2017: 10 am to 7 pm

Sunday 5 March 2017: 10 am to 6 pm

Monday 6 March 2017: 10 am to 7 pm

Location:

The Elly Store is at #02-31 Cluny Court, 501 Bukit Timah Road, Singapore 259760.

Do note that on Thurs 2 March, our shoe section will be closed to set up for the sale!

See you there!

x, Audrey

 

Celebrating Another Year and an Anniversary Online Sale

We missed our one year anniversary of “New + Double Sized Elly” at #02-31 last Monday on the 14th of November 2016.  Yes, I feel like I’m starting to sound like a broken record whenever I say it was a busy week!  We were chugging along dealing with new stock, our holiday shoot and a host of other things on our “To Do” list. For a fleeting moment I remembered I wanted to do an anniversary post on instagram and the next thing I knew, it was 5 days later. I guess most people say that’s the fun of running your own business!  You get a constant stream of different things to immerse yourself in so every work day is different.

New + Double Sized Elly has brought a different set of challenges this past year!

We now have 11 shoe brands to manage, which means a lot more suppliers, sales reports and tighter inventory management.  In the first few months, we sold out our clothing at a much faster rate than we anticipated so we had to scale up our manufacturing.  It’s also been more difficult to play around with a larger space in terms of constantly trying to refresh our store design and put in seasonal decoration!

But the good that has come from expanding is that our team has gotten bigger and we’re having a lot of fun doing what we do each day.  For the first time, we’ve launched a holiday collection from ages 3 months up to 12 years!  This collection is filled with pastels and blues quite deliberately to give everyone a break from the red hues that will fill our store during CNY. We also wanted to present a collection that’s just as gorgeous for girls as traditional pinks and show that blue can be beautiful for girls too!  This collection will launch online next week so look out for it!  In the meantime, if you can’t wait, you can pop by the store and start shopping immediately!

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But let’s reserve the new holiday collection for a different post!

 This post is about New + Double Sized Elly turning one and celebrating it with an online sale!

Yes you heard right! It’s Black Friday this week and we thought it would be the perfect time to celebrate just about everything!  We want to empty out our warehouse shelves to make space for CNY 2017 so here’s what you can expect!

Meduse Sun Sandals $28 now $15

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Lacey Shoes $119 now $68

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Maxomorra Pyjamas (Short-sleeved $50 now $30 ) / (Long-sleeved $62 now $35)

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Expect prices of $5 / $10 / $15 / $20 etc for our *FINAL CLEARANCE* items!  

We’ve also put last pieces of shoes and clothing on Final Clearance under the Sale section so you’ll have lots of products to comb through!

BUT, THAT’S NOT ALL! 

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For three days only, enjoy 20% off ALL our full-priced shoes online – just use the code TAKE20 when you check out!  Lots of customers come back to buy another pair of shoes their children have grown to love – find our staple shoes online, such as Sienna sandals, ballet flats from Old Soles, Converse sneakers, Livie & Luca shoes or Saltwater sandals! Now, you can shop online and buy the next size up without coming down to the store!

The easiest way to shop online is by category – our shoes are split up into girls (0 to 6 years and 6 to 12 years) and boys (0 to 6 years and 6 to 12 years)!  Add shoes from any of these categories, or the main SHOE category which lists all the shoes we carry alphabetically – the code will work on all SHOE categories online from now till 23 November!  We’re giving blog readers a headstart so you can start shopping tonight from 9 p.m., Sunday 20th November 2016!

Get a pair of ballet flats for Christmas or just glamourous sneakers for tweens which double up as chic weekend shoes for the holidays!

Best of all, we offer free standard 1 to 3 day courier for orders over S$100!

**Just to note that all sale items are not exchangeable or refundable so do check the sizes carefully before purchasing!  This Anniversary Sale and special TAKE20 code are only valid online, and not in-store! 

HAPPY SHOPPING AND HAPPY FIRST ANNIVERSARY, ELLY!

x, Audrey

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Elly x pediped | Annual Clearance Sale

Elly Clearance Sale

It’s back – the yearly affair of bringing in many many pairs of pediped shoes to fill the store!

pediped will be teaming up with Elly once again for our Annual Clearance Sale!  A new record of over 380 pairs of pediped shoes will be delivered to our store for the sale!  Expect discounts of between 25% to 60% on pediped past collections!

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pediped Originals (soft soles)

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pediped Grip N Go

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pediped Flex for Girls

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pediped Flex for Boys

Just to make it more exciting for you to pop round to Cluny Court this Saturday, we’ve added a whole lot of sweeteners to this year’s sale!

Since we’ve expanded our shoe range to 10 international brands, we’re now able to add more shoe brands to our clearance sale!

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An additional 90 over pairs of Bobux shoes from past collections will be joining our sale at between 30% to 70% off!

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Over 100 pairs of Old Soles sandals, ballet flats and sneakers will be on sale at 30% to 40% off.  Past collections from both our stores will be on sale, which means sizes will range from EU22 to EU36!!  You can also find something for your tween!

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Converse shoes in core colours from both our stores will also be at 30% off (now only $32.13). Sizes available will range from US6 (for kids) to US3 (for tweens). 

Last pairs of past season’s colours of Natives and Salt Water Sandals will be sold at discounts of 30%  40% off.

And of course, since it is an Elly Clearance Sale after all, Elly’s past collections will be on sale:

  • Limited Little Man Shirts at 40% – 50% off.
  • Wonderland and Twinkle dresses at 30% – 50% off.
  • Tinker bell dresses at 30% off.
  • Pom Pom dresses at 50% off.
  • Emily dresses at 30% – 50% off.
  • Party Frock at 50% off.
  • Past season’s Maxamorra rompers and bodysuits will be at just $10!!!

For ages 5 years to 13 years, you can shop past collections from our tween store, Twelve by Elly, at the sale:

  • Skate Society Boys’ T-shirts (6 years to 14 years) at 40% off (now only $29.40).
  • Dresses at 50% off (now from $29.50 – $39.50).
  • Furry vests at 50% off (now only $29.50).
  • Winter coats at 50% off (now only $89.50).

Our CNY 2016 collection will be on sale as well!

  • Grab the last pieces of our mandarin-collared shirts at 30% off (now only $31.50 / $34.30).
  • Baby boy rompers will be at 50% off (now only $22.50).
  • Ladies Tops will be at 50% off (now only $34.50).
  • Cheongsams will be at 30% off (now only $45.50 / $48.30).
  • Emily dresses will be at 50% off (now only $29.50).
  • Tinkerbell dresses will be at 30% off (now only $36.40).
  • Boys’ mosaic, red and white shorts will be at 40% off (now only $23.40 / $25.20).
  • Mandarin collared polo shirts will be at 30% off (now only $27.30).

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Just a couple of things to note:

  • All sale items are non-exchangeable and non-refundable.
  • Because of how massive the preps will be for the sale, our store will be closed on Friday, 5th August 2016.
  • We will need all hands on deck for the sale! Hence, we will not be able to offer gift wrapping services during the Clearance Sale period. We apologise for any inconvenience caused! We want to do whatever we can to shorten your wait for someone to help you with shoes or sizes or clothing etc!  If you would like to purchase gifts, you can also shop online at www.ellyloves.com!
  • During our Clearance Sale period, we will not be taking reservations.
  • Not sure how to get to Cluny Court or where to park? Take a look at this blog post!

Check in with us on Facebook and Instagram (@theellystore) this week to see what other sweet treats there may be in-store during the Clearance Sale Period! We’ll also be updating our Snapchat account during the sale period so you can check out the sale stuff!

It’s going to be a mad week of preps! See you there!!

x, Audrey

Pre-GSS Online Sale starts 9 p.m. Tues 17 May

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The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!

We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!

Here’s a sneak peek at what’s going on sale tomorrow!

 (1) Old Soles Pre-Walkers shoes: 30% off

If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!

(2) Polar Bear collection of PJs, hoodies and onesies: 30% off

These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!

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(3) Cheongsam in Home and Blue Japanese Fans: 40% off

Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!

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(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off

(5) Bunny Skittles Set: 40% off

Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!

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(6) Buntings: 30% off

To decorate your child’s bedroom with bright colours and a bit of fun!

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(7) Nautical Cushion: 30% off

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(8) Converse classic collection: 20% off

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(9) Selected colours of Brule ballet flats: 20% off

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FOR THE OLDER KIDS FROM TWELVE BY ELLY

For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!

Boys between 6 to 12 years just want to fit in and not stand out at that age. They want  comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.

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I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet.  Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy.  We decided that the best way was to design for them, so we created Salted Caramel clothing.  Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself.  Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.

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Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!

See you online at 9 p.m. tomorrow (Tuesday 17 May)!

x, Audrey

Online Sale – First dibs on our Renovation Sale!

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As a prelude to our Renovation Sale in the middle of September (yes it’s really soon!), we’re letting our online customers have first dibs to our sale!

Our online sale will start at 9 a.m. on Wed, 2 Sept 2015!

Expect discounts of between 20% to 60%!

Enough said! Happy shopping!  

x, Audrey

Our SG50 promotion

It seems like ages ago when we launched our CNY 2015 collection (aptly called Home). Read about our design process for that collection here. We had designed our signature Home print to include images from our childhood such as the dragon playground, the pelican playground, the old-style SBS bus and more!

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We’ve decided to join in the nation’s celebrations with a special SG50 promotion!  From now until 9th August 2015, take $5 off when you spend at least $50 online (1 item has to be from our SG50 category)! You can choose from the entire CNY Home collection (such as the Tinkerbell dress in Home print pictured above), or get a hamper for an SG50 baby here!

You can combine any 1 item from our SG50 category with anything else on our online store to reach $50! Need any ideas? How about adding on a fiery red blouse for the school’s NDP celebrations for just $15.60? Now talk about a steal!

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Need other inspiration to start shopping with us? Did you know that besides Elly dresses, we also stock a super duper extensive range of Jellycat toys (over 140 products!), Paddington Bears (YES!), Trumpette socks and Maxomorra Pyjamas for Boys and Girls? We’ll be blogging about that in the coming weeks so look out for it!

What are you waiting for? Start shopping today!

x, Audrey

Online Sale starts 10 pm TODAY!

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Start your Christmas shopping early with our past CNY collections going at 30% off (you know our cheongsams make great Christmas presents!), our past LMS and Wonderland dresses going at 20% off, Pure Poppet play make-up sets going at up to 30% off, Automoblox toys going at 10% off (yes and automoblox almost never goes on sale at our store!!!), Aprons at 20% off, Lily dresses at 40% off and more!!

What’s more, enjoy THREE special deals during this 48-hour period:

1) We’re offering a special price on our horse parade skirt + flutter blouse sets! Originally retailing for $84, they’ll be going for only $45 during our online sale! A steal at 46% off!!

2) Enjoy FREE LOCAL SHIPPING by normal mail during this sale period!

3) AND, get an ADDITIONAL $10 savings for every $200 spent (on both sale and non-sale items) in a single transaction! Just use the code ADD10 upon checkout! 

What are you waiting for? Start your Christmas shopping tonight!! Join us online at www.ellyloves.com/sale at 10 pm tonight! Sale ends at 10 pm on Saturday 15 November 2014! 

x, Audrey

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Skirt Red Horses

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