Category Archives: Promotion

Pre-GSS Online Sale starts 9 p.m. Tues 17 May

Pre GSS Online Sale 1

The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!

We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!

Here’s a sneak peek at what’s going on sale tomorrow!

 (1) Old Soles Pre-Walkers shoes: 30% off

If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!

(2) Polar Bear collection of PJs, hoodies and onesies: 30% off

These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!


(3) Cheongsam in Home and Blue Japanese Fans: 40% off

Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!

CS Home 1

CS Blue fans large

(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off

(5) Bunny Skittles Set: 40% off

Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!

bunny skittles LARGE

(6) Buntings: 30% off

To decorate your child’s bedroom with bright colours and a bit of fun!

nautical bunting 3

(7) Nautical Cushion: 30% off

sailing boat pillow 1

(8) Converse classic collection: 20% off


(9) Selected colours of Brule ballet flats: 20% off

brule distressed navy 1


For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!

Boys between 6 to 12 years just want to fit in and not stand out at that age. They want  comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.

Skate Society Fly White Tee LargeSkate Society Logo Grey Large

I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet.  Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy.  We decided that the best way was to design for them, so we created Salted Caramel clothing.  Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself.  Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.

petal yellow Top 1

Smile orange 2

sports skirt navy grey 1

Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!

See you online at 9 p.m. tomorrow (Tuesday 17 May)!

x, Audrey


Elly CNY 2016 – Frequently Asked Questions (FAQs)

blooms and brollies blog post

Frequently Asked Questions (FAQs)

1. How do I order your CNY2016 collection? 

ONLINE – The collection will launch online at 9 a.m. on Tuesday, 5th January 2016.

RETAIL STORE – The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will open one hour earlier to ease parking congestion problems in Cluny Court.)

2. Where is your retail store?

#02-31/33, Cluny Court, 501 Bukit Timah Road, Singapore 259760.  (Cluny Court is next to the Botanic Gardens MRT station.)  Click on this link for information on parking at Cluny Court.

3. I have purchased your CNY2016 collection online.  Can I opt for store collection on Saturday 9th January 2016? 

Yes you may opt for store collection on Sat 9th January, if you have successfully completed your online purchase before 11.59 pm on Wednesday, 6th January 2016.

For all online purchases received after midnight on Wednesday, 6th January 2016, you will be notified via email when your order is ready for collection in-store.  We expect to take between 3 – 5 working days to pack your order.

4.  I have purchased your CNY2016 collection online and have opted for registered mail / courier delivery.  When can I expect to receive my order?

We expect to send out all your orders within 3 – 5 working days from receipt of your order. You will receive a tracking number once the item is in the post or with the courier.

Customers in Singapore will usually receive their packages within 3 business days after the package is in the post and international customers can expect to receive their packages within 7 – 10 business days after shipping.  Some orders may take longer to reach you during this peak season.

If you have selected delivery option “courier service (no specific time slot)”, your delivery may arrive the day after it has been picked up by the courier at any time between 9am – 10pm.  Please ensure that there is someone available to receive the item.

If necessary, you may opt instead for delivery option “courier service (specific time slot)” and choose from 4 specific time slots (9 am – 12 pm, 12 – 3 pm, 3 – 6 pm, and 6 – 9 pm).  Please leave a message with the time slot you require at checkout.

5. How do I redeem the free clutch for your launch promotion if I purchase online? 

  • Add a Ladies Clutch ($29) from the “Other Accessories” category to your shopping cart.
  • When you check out, use the discount code ELLYCNY2016 and the clutch will automatically be deducted from your purchase.
  • The clutch is free with a minimum purchase of S$200 (excluding the clutch). Only one free clutch per purchase.

6.  When does your launch promotion end?

6 pm, Sunday, 10 January 2016 (or while stocks last)

7. How long do I have to complete my online order?

30 minutes

8.  Do you allow exchanges once an online order is made? 

Yes. Only for full-priced items.

  • All exchanges must be made within 14 days of date of purchase and in-store with the item and invoice/receipt/gift receipt.  All items must have all their tags on, must not have been used/worn or washed, and generally be in a re-saleable condition.
  • Exchanges may be made for any item in-store (i.e. different size of the same item, or another item).  Alternatively, you may also opt for store credits which must be used fully within 3 months from the date of issue.
  • On the rare occasion that the full-priced item purchased is defective, we will first offer to swop the item for another piece of the same item.  If that is unavailable, we will offer a full cash refund to you.

We do not offer exchanges or refunds on any sale/discounted item.  Please check all purchases for defects carefully.  Please note that if you are buying a sale item as a gift, the recipient will not be permitted to exchange the item.

9. Is fabric the same as the CNY2015 Home collection? 

Yes for the 6 Elly-designed fabrics.

10. Is the cutting the same as the CNY2015 Home collection?

  • We have altered the measurements of the mandarin-collared shirt and the Emily dress.
  • We have a new flare cheongsam design for baby girls and romper for baby boys (available in 3 months, 6 months and 9 months).
  • We also have a new mommy’s sleeveless blouse (available in S, M and L).

The rest of the measurements have not been altered.

Please check all measurements carefully before you make your purchase.

11. Can we try the pieces before we order online?

If you’d like to try the clothing before purchase, we recommend that you drop by our store anytime from 9 a.m. on Saturday 9th January 2016 once the collection is launched.  Alternatively, please check the measurements of each item carefully before making your purchase online.

12. Do you have the measurements of the collection?

Specs chart Sheet1

The chest and length measurements have also been uploaded on our website.  Just click on the product you are interested in to check the measurements.  If you require any other measurement not already provided, it is best to go to the store to try on the outfit.

13. You have not answered my Facebook message / comment / email / call. When can I expect  response? 

We apologise that during peak season, we are unable to respond to queries regularly or on a timely basis.  We will try our best to address all queries which have not been addressed in these FAQs as soon as possible. Please check these FAQs first to see if you can find your answers here!  We will continue to update the FAQs regularly as we receive your queries.

14.  I haven’t been able to purchase an item because it is sold out online. Will it be restocked online?

The item could have been placed in someone else’s shopping bag, and will remain reserved for up to 30 minutes. Do refresh your cart and try again later.

15.  If I haven’t been able to purchase an item because it is sold out online, will I still be able to purchase it in-store? 

We have set aside a full set of the collection for the store launch on Sat 9 Jan but pieces are limited so do come early.

16. What sizes are available for your outfits?

For girls:

  • Flare Cheongsam: 3 months, 6 months, 9 months
  • Girls’ Cheongsam: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y, 10 y, 12 y (8Y, 10Y and 12Y only available for ELLY prints)
  • Tinkerbell dress: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y
  • Emily dress: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y
  • Twinkle dress: 9M (Rose Squiggles), 1 y, 2 y, 3 y, 4 y, 5 y
  • Sling: One size only

For boys:

  • Baby boy romper: 3 months, 6 months, 9 months
  • Mandarin-collared shirt: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y
  • Mandarin-collared polo shirt: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y
  • Boys’ bermudas: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y

For moms:

  • Blouse: Small, Medium, Large
  • Clutch: One size only

Available sizes

17.  How do we understand your sizing? 

If your baby is an average 1 year old, we would recommend you order Size 1 Y if he/ she is between 12 months and 18 months. If he/ she is between 18 months and 24 months, you should order 2-3 Y. This is only an approximate guide. We would recommend that you check the measurements carefully.

Our size labels may refer to 1 Y or 1-2 Y.

18. Do you take reservations? 

We apologise that we are unable to take reservations for our CNY2016 collection.  Please purchase the items directly online or in-store.

Online Sale – First dibs on our Renovation Sale!


As a prelude to our Renovation Sale in the middle of September (yes it’s really soon!), we’re letting our online customers have first dibs to our sale!

Our online sale will start at 9 a.m. on Wed, 2 Sept 2015!

Expect discounts of between 20% to 60%!

Enough said! Happy shopping!  

x, Audrey

Our SG50 promotion

It seems like ages ago when we launched our CNY 2015 collection (aptly called Home). Read about our design process for that collection here. We had designed our signature Home print to include images from our childhood such as the dragon playground, the pelican playground, the old-style SBS bus and more!

Elly CNY 2015

Tink dress Home

We’ve decided to join in the nation’s celebrations with a special SG50 promotion!  From now until 9th August 2015, take $5 off when you spend at least $50 online (1 item has to be from our SG50 category)! You can choose from the entire CNY Home collection (such as the Tinkerbell dress in Home print pictured above), or get a hamper for an SG50 baby here!

You can combine any 1 item from our SG50 category with anything else on our online store to reach $50! Need any ideas? How about adding on a fiery red blouse for the school’s NDP celebrations for just $15.60? Now talk about a steal!


Need other inspiration to start shopping with us? Did you know that besides Elly dresses, we also stock a super duper extensive range of Jellycat toys (over 140 products!), Paddington Bears (YES!), Trumpette socks and Maxomorra Pyjamas for Boys and Girls? We’ll be blogging about that in the coming weeks so look out for it!

What are you waiting for? Start shopping today!

x, Audrey

Our Birthday Weekend!

Our store turned 3 yesterday! Yup!! 3 years have just flown past in a blink of an eye!

To celebrate our birthday, we’re having a storewide 10% discount from Friday 6th March to Sunday 8th March 2015! This is your chance to grab some Jellycats and Old Soles and of course, our Elly collection!

happy third

In addition, get a free box of Playon Crayons worth $19.90 with every $80 spent!

Playon Crayons-2

We’ll be launching new designs this weekend for both boys and girls in our carnival collection! Get Ferris wheels, bumper cars and ice cream cones on your dresses!



Promotion valid from Friday 6th March to Sunday 8th March.

See you at the Elly store!

x, Audrey