The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!
We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!
Here’s a sneak peek at what’s going on sale tomorrow!
(1) Old Soles Pre-Walkers shoes: 30% off
If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!
(2) Polar Bear collection of PJs, hoodies and onesies: 30% off
These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!
(3) Cheongsam in Home and Blue Japanese Fans: 40% off
Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!
(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off
(5) Bunny Skittles Set: 40% off
Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!
(6) Buntings: 30% off
To decorate your child’s bedroom with bright colours and a bit of fun!
(7) Nautical Cushion: 30% off
(8) Converse classic collection: 20% off
(9) Selected colours of Brule ballet flats: 20% off
FOR THE OLDER KIDS FROM TWELVE BY ELLY
For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!
Boys between 6 to 12 years just want to fit in and not stand out at that age. They want comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.
I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet. Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy. We decided that the best way was to design for them, so we created Salted Caramel clothing. Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself. Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.
Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!
See you online at 9 p.m. tomorrow (Tuesday 17 May)!