Category Archives: Kids’ Shoes

Quiet Shopping Hours

A Private Shopping Experience for kids with Special-Needs at The Elly Store

Together with The Elly Store re-branding and launch of our new website, we have decided to offer “Quiet Hour Shopping” to our little community of shoppers. “Quiet Hour Shopping” means we will open the store for an extra hour and a half on two days of each month to privately serve our little customers with special needs; special hours where the store is open only to disabled/autistic/special needs children.

All kids have their own quirks. Especially so for a special-needs child. Some ordinary shopping experiences such as heavy crowd, loud music, overly bright lights and too much choice, might be really distracting or annoying for both parent and child.

And that’s not including things like other people staring and being nosy, or staff not having the time to serve you whilst you’re trying to shop for your child.

In order for you to have a positive shopping experience, Quiet Hour Shopping would mean your child would have:

  • Privacy
  • Individual, undistracted service
  • Ambience-creation

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Welcome to The Elly Store

What we can do during your shopping experience is give you one-on-one service and our general advice on what we know works for certain foot shapes or functions. As for clothes shopping, take the time to compare sizing whilst we amuse or watch over your child. We’ll be like your extra hands and eyes.

Our store does not carry specialized products for disabilities. The shoe brands we carry include:

  • Pediped
  • Livie and Luca
  • Bobux
  • Old Soles
  • Duvic
  • Converse

The variety we have in store is curated carefully for a range of function, design and most importantly comfort. We always strive to choose shoes that are quality-centric and sensitive to little feet.

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A wide range of shoes

We’d like to stress that we are no medical experts – just patient, cheery people who would like to offer you our undivided time and attention during that period, which is why we are going to have special private opening hours by appointment only on:

  • Tuesday, 16th May 2017 (7:00pm – 8:30pm)
  • Saturday, 20th May 2017 (8:30am – 10:00am)

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Creating a calm environment

Please send us an email to book your slot so we can ensure we have sufficient team members working that day. We will try to tailor your experience if you’d share with us your concerns (e.g. if you only want your child to get a blue sandal, we’ll pull out all the styles in his size).

Slots are on a first-come-first-serve basis for now, as we try to see how we can accommodate everyone’s requests in the future.

Every child is special, and we can’t wait to meet yours!

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x, The Elly Team

Celebrating Another Year and an Anniversary Online Sale

We missed our one year anniversary of “New + Double Sized Elly” at #02-31 last Monday on the 14th of November 2016.  Yes, I feel like I’m starting to sound like a broken record whenever I say it was a busy week!  We were chugging along dealing with new stock, our holiday shoot and a host of other things on our “To Do” list. For a fleeting moment I remembered I wanted to do an anniversary post on instagram and the next thing I knew, it was 5 days later. I guess most people say that’s the fun of running your own business!  You get a constant stream of different things to immerse yourself in so every work day is different.

New + Double Sized Elly has brought a different set of challenges this past year!

We now have 11 shoe brands to manage, which means a lot more suppliers, sales reports and tighter inventory management.  In the first few months, we sold out our clothing at a much faster rate than we anticipated so we had to scale up our manufacturing.  It’s also been more difficult to play around with a larger space in terms of constantly trying to refresh our store design and put in seasonal decoration!

But the good that has come from expanding is that our team has gotten bigger and we’re having a lot of fun doing what we do each day.  For the first time, we’ve launched a holiday collection from ages 3 months up to 12 years!  This collection is filled with pastels and blues quite deliberately to give everyone a break from the red hues that will fill our store during CNY. We also wanted to present a collection that’s just as gorgeous for girls as traditional pinks and show that blue can be beautiful for girls too!  This collection will launch online next week so look out for it!  In the meantime, if you can’t wait, you can pop by the store and start shopping immediately!

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But let’s reserve the new holiday collection for a different post!

 This post is about New + Double Sized Elly turning one and celebrating it with an online sale!

Yes you heard right! It’s Black Friday this week and we thought it would be the perfect time to celebrate just about everything!  We want to empty out our warehouse shelves to make space for CNY 2017 so here’s what you can expect!

Meduse Sun Sandals $28 now $15

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Lacey Shoes $119 now $68

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Maxomorra Pyjamas (Short-sleeved $50 now $30 ) / (Long-sleeved $62 now $35)

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Expect prices of $5 / $10 / $15 / $20 etc for our *FINAL CLEARANCE* items!  

We’ve also put last pieces of shoes and clothing on Final Clearance under the Sale section so you’ll have lots of products to comb through!

BUT, THAT’S NOT ALL! 

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For three days only, enjoy 20% off ALL our full-priced shoes online – just use the code TAKE20 when you check out!  Lots of customers come back to buy another pair of shoes their children have grown to love – find our staple shoes online, such as Sienna sandals, ballet flats from Old Soles, Converse sneakers, Livie & Luca shoes or Saltwater sandals! Now, you can shop online and buy the next size up without coming down to the store!

The easiest way to shop online is by category – our shoes are split up into girls (0 to 6 years and 6 to 12 years) and boys (0 to 6 years and 6 to 12 years)!  Add shoes from any of these categories, or the main SHOE category which lists all the shoes we carry alphabetically – the code will work on all SHOE categories online from now till 23 November!  We’re giving blog readers a headstart so you can start shopping tonight from 9 p.m., Sunday 20th November 2016!

Get a pair of ballet flats for Christmas or just glamourous sneakers for tweens which double up as chic weekend shoes for the holidays!

Best of all, we offer free standard 1 to 3 day courier for orders over S$100!

**Just to note that all sale items are not exchangeable or refundable so do check the sizes carefully before purchasing!  This Anniversary Sale and special TAKE20 code are only valid online, and not in-store! 

HAPPY SHOPPING AND HAPPY FIRST ANNIVERSARY, ELLY!

x, Audrey

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Pre-GSS Online Sale starts 9 p.m. Tues 17 May

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The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!

We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!

Here’s a sneak peek at what’s going on sale tomorrow!

 (1) Old Soles Pre-Walkers shoes: 30% off

If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!

(2) Polar Bear collection of PJs, hoodies and onesies: 30% off

These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!

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(3) Cheongsam in Home and Blue Japanese Fans: 40% off

Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!

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(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off

(5) Bunny Skittles Set: 40% off

Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!

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(6) Buntings: 30% off

To decorate your child’s bedroom with bright colours and a bit of fun!

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(7) Nautical Cushion: 30% off

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(8) Converse classic collection: 20% off

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(9) Selected colours of Brule ballet flats: 20% off

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FOR THE OLDER KIDS FROM TWELVE BY ELLY

For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!

Boys between 6 to 12 years just want to fit in and not stand out at that age. They want  comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.

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I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet.  Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy.  We decided that the best way was to design for them, so we created Salted Caramel clothing.  Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself.  Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.

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Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!

See you online at 9 p.m. tomorrow (Tuesday 17 May)!

x, Audrey

Meduse Jelly Sandals

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Méduse sandals first appeared on French beaches in 1946. Today, the famous translucent beach shoes in flashy colours are once again made in France.

Ideal for playing in the water without hurting your feet, the plastic sandals from Méduse are perfect for Singapore’s tropical weather. Go out on a sunny or rainy afternoon without worrying about having to change your kid’s shoes! Without a doubt, the children’s shoes of the summer! You can shop for them online and if the size isn’t right, just bring them to our store to exchange for the correct size!

Elly has one of the largest a variety of shoe brands including Pediped, Saltwater sandals, Old Soles, Converse, Bobux, Livie & Luca and Pom d’api. Drop by our store at Cluny Court this weekend to take a look!

x, Audrey

Livie and Luca

We’re pleased to be a stockist of Livie & Luca shoes!

Livie & Luca was founded in 2005 by San Francisco Bay Area residents and co-owners Mitzi Rivas and Amie Garcia. They incorporate brightly coloured leathers, bold designs and playful details that capture the essence of childhood! The shoes are inspired by nature, travels, and vintage designs and their comfortable construction allows kids to navigate playgrounds, city streets and dirt pathways with style and ease.

Livie & Luca strongly believes in supporting their community and each year, they partner with a local organisation to better children’s lives in the San Francisco Bay Area. They are also involved in the “Changing the Face of Beauty” movement which strives to have children of all abilities represented in media.

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Nova PAir

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Sailor Blue Pair

CartaII blue LARGEDid you know this pair of Carta shoes (pictured above) holds a secret on the inside: an old-fashioned love letter Mitzi penned to her daughter, Maya, printed on the fabric and lining the inside of the shoe. This letter speaks to the hearts of all mothers with daughters, a letter of celebration, of love, of admiration for your girl, just as she is, and for the woman she will become. 

We simply love the details and inspiration behind their collection! You can now shop Livie & Luca online as well!

Elly now has one of the largest collections of kids’ sandals from a variety of brands including Saltwater sandals, Old Soles, Pediped, Bobux and Pom d’api. Drop by our store at Cluny Court this weekend to take a look!

x, Audrey