Category Archives: Chinese New Year

Presenting our CNY 2017 collection – Spring

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Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft

Our Cheongsams in 8 fabrics

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Our Mandarin-collared shirts in 7 fabrics

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MC Turquoise Gingko Leaf FB.jpgmc-cherries-fbmc-red-pandas-fbmc-blue-pandas-fbmc-popsicles-fbmc-blue-satsuki-fb

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Our Bermudas in 5 fabrics

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Bermudas Yellow FB.jpgbermudas-chambray-fbbermudas-red-fb

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Our Baby Rompers in 3 fabrics (expected delivery date – 2nd week of Jan 2017)

Baby Romper Pandas.jpg

Baby Romper Red FB.jpg

Our Flare Cheongsams in 7 fabrics

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Our Sarah dress in 4 fabrics

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Our Twinkle dress in Blue Satsuki

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Our Tinkerbell dress in 2 fabrics  (At the time of this post, the Tinkerbell in Pink Yinghua was not available yet)

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Our Halter Tops in 2 fabrics and White Pantshalter-top-turq-gingko-leaf-fbhalter-top-fuchsia-gingko-leaf-fbwhite-pants-fb

Our Ladies’ Tops in 4 fabrics

ladies-top-red-gingko-leaf-fbladies-top-fuchsia-gingko-leaf-fbladies-top-blue-pandas-fbladies-top-red-pandas-fb

~

The Sibling Sets and how to wear the collection

We always create a collection to provide you with options to mix and match the cheongsams and dresses without having to buy identical designs!

If you’ve got girls only, you’ve got the widest selection of 8 cheongsams, 7 flare baby cheongsams, 3 Tinkerbell dresses, 4 Sarah dresses, 2 Twinkle dresses, 2 halter tops and matching white pants!

If you’ve got boys only, you’ve got 8 shirts and 5 bermudas to choose from!

the-leaves

 

The Sibling Sets

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popsicles-pair

mc-popsicle-and-red-gingko

ladies-top-blue-panda-group

Everyone I’ve talking to / texting says they will probably go with a gingko set for CNY Day 1 and Pandas for CNY Day 2!  Before you decide, here are some other options you can look at!

Set 1.jpg

Set One – A panda cheongsam,  a Sarah dress in red gingko leaf and a pretty normal non-CNY outfit with turquoise yinghua! 

OR

set-2

Set Two – A popsicle cheongsam,  a Sarah dress in cherries and a Twinkle dress in Blue Satsuki

I could go on with multiple options but I think I shouldn’t confuse you any further!

LAUNCH PROMOTION

The collection launches online at 9 p.m. on Wed 21 Dec 2016 and at the Elly store at Cluny Court at 10 a.m. on Fri 23 Dec 2016. 

From 9 p.m. on 21st Dec to 9 p.m. 31st Dec 2016:

  • Use the discount code CNY2017 to enjoy 20% off our new Ladies Top.

If you’ve got queries about our collection, do check our FAQs to see if you can find your answers there! If not, do drop us an email (enquiries@ellyloves.com) or Facebook message and we’ll respond as soon as we are able to.

friends

Happy Shopping!!

x, Audrey

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Designing Elly’s CNY 2017 collection

I’ve just spent days staring at the CNY pictures from The Studio Loft wondering how I would tell you about the past few months worth of stories which culminated in this large collection, all in one blog post.  There’s so much to say!

We started working on this CNY collection in June (way before we started working on our Holiday 2016 collection which you can read about here).  Coming out of CNY2016, it was always going to be hard to do something different again. CNY2016 was about embroidery. We wanted our 2017 collection to have two distinct looks – a luxe collection and an everyday collection.  Two looks to give you a good variety to select for each day of Chinese New Year (and this year there are 3 days)!

The Luxe collection

Without hesitation, Carol knew she wanted gingko leaves as a theme because it was traditional and yet when drawn as an outline, it looked modern. I guess you could say the luxe gingko collection is the “Carol” part of our team.  She loves pretty florals and traditional colours and trims.

Gingko trio.jpg

The result as you can see is really something different.  It’s something you can wear not just for CNY, but suits any other formal occasion too!

introducing gingko.jpg

Our new Sarah dress design!

We’ve been known for our jade buttons on our Cheongsams, which have always given them a touch of luxury. In our luxe collection this year, we used gold foil and gold piping for our gingko prints, which just brings them to a whole new level of luxe!  The best thing is that for us, luxe doesn’t mean expensive.  We are keeping our prices for the luxe collection the same as the rest of our collection so you don’t have to think twice about buying them as gifts or as extra dresses for day two or three!  Just like anything else that is precious, you need to treat these pieces with gold foil with extra care – you must only lightly hand-wash and iron on the reverse with a cloth over it.

Our luxe collection comes in three colours for the Cheongsams- red, turquoise and fuchsia, and two colours for the Mandarin-collared shirts – red and turquoise. Moms can also choose from red and fuchsia for their matching Ladies’ Tops!  (P.S. If you’re buying our outfits for a CNY Family photoshoot, the red gingko leaves and pandas photographed really well in our studio shoots.)

To cater to tweens who might prefer not to wear dresses, we’ve designed a halter top in two colours. You can get light cotton pants from us or wear them over a pair of leggings or jeans.  Your tween can dress them up or down according to their mood!

sisters

Carol’s second theme was cherries and birds.  We didn’t like the solid red / round / symmetrical cherries you commonly find on fabrics, especially nearing Christmas. We wanted a faded vintage look and we added a touch of gold foil so that the birds would shimmer in the light. I love how special this fabric turned out with the highlight of gold foil on what would otherwise be a normal cotton fabric. Subtle luxe!

cherries-1

In keeping with our luxe theme, Carol and Stacy handmade gingko leaves and painted individual squares of our rainbow wall sets for the shoot and our store display.  I love how our sets bring out the prints so clearly.  We can’t wait to show you our pictures from The Studio Loft taken specially by Maryann and her team!

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The Everyday collection

Of course, we can’t forget the fun part of everyday Elly  – the crazy fun that we, as a family, are sometimes all about. When we started to think about designing this year, we realized that in our earlier days, a lot of what we designed had been inspired by Lil S, before Lil E came along. Even this year our Holiday collection (which you can find here) was inspired by Lil S soon becoming a tween. So we thought it was about time Lil E got a collection inspired by her! She inspires us all the time anyway with her constant laughter and crazy antics.

So this year, we chose “pandas” as our theme.  Yes, PANDAS! Although I bet some of you were thinking I’d choose Pokemons (if you heard how Carol and I went abit mad playing Pokemons back in September, even making our staff follow us at lunch to catch Dragonites and Snorlaxes near our office at Bukit Merah and Telok Blangah Hill Park)!

So why pandas?  Because earlier this year around the time we were designing this collection, Lil E was crazy about pandas!  We brought her to a toy shop at Serene Centre and the ONLY thing she wanted from this huge toy + Lego shop were two tiny pandas which she could hold in her hand.  (Ok luckily that makes her more affordable between my two nieces to bring on outings since that present cost me only $6. Haha.)  For days, these two pandas followed her around in her chubby little hands. She would hold them in the car, to Grandma’s house, to dinner and ever so often, would ask, “Where my panda?” whenever she couldn’t find them.

So we thought it would be so fun to have them on our cheongsams as our theme this year!  But because pandas are black and I’ve been told by customers that grandparents can be superstitious about wearing black on the first day of CNY visiting, we needed to include festive colours and other themes! So our panda prints come in two colours – with a bright red or a blue lattice!

Panda teaser.jpg

When this print was first drawn, we showed it to Lil E and asked if she liked it. She excitedly got down on her mat and showed us the panda’s poses (because “Eme panda”).

Panda pose 1.jpg

Panda pose 2.jpg

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Safe to say, I think she liked the pandas!

But pandas alone were not going to be enough.  As you know, Elly is about variety as well so you can choose your entire CNY wardrobe from us!

So what else does Lil E like?  Ice-cream!!!  She has such a happy face whenever she gets to hold a cone!

(I know what you’re going to say… bad auntie… ice cream is a terrible bribe!  But how can you say no to that face???)

So for our final print for CNY2017, we decided to put together a combination of what Lil E loves – pandas and popsicles.  And this is what we got:

SS17_Popsicle_Print_1j

We played around with the Pantone shades on the actual piece to ensure the grid didn’t obscure the popsicles on the fabric.  I think the finished fabric has just the right effect to ensure there is not too much white on the dress. So there you go – the final product.

panda-bao

Side note:  I was having fun during the shoot with this tua pao which I asked Hayley to gamely pose with (much to my prim and proper older sister’s horror).  Before that, I tried asking two other children but got snubbed by them because, well, I guess the bao is so uncool… Hayley on the other hand hammed it up for the camera and got us such adorable pictures!

As always, we will have four other prints from the U.S. joining our CNY collection. Do note that only the blue satsuki print comes in a cheongsam design. The other four have been made in our everyday dress designs – so you’ll have a variety of options for CNY Days 1, 2 and 3.

The others.jpg

The best news this year is that we will have bigger sizes for boys (finally)!  Our shirts and bermudas will go up to sizes 8Y, 10Y and 12Y.  Instead of just our usual red or white, we will have four new colours of bermudas so you can mix and match!  I find yellow and chambray a really nice departure from the usual red and best of all, these new colours will be usable every day of the year, and not just during CNY and National Day!

Older boys finally.jpg

Because this collection turned out to be massive with the increased number of sizes, designs and prints, we didn’t have time to run the Chinese knot buttons or the sling bags and clutches which we had last year.  Instead, moms can choose from four ladies’ top designs to match their children.  Look out for our launch promotion in our CNY 2017 FAQ  here.

We hope you’ll find something you love! Look out for the complete album on 19th December on Facebook and our blog.

Ladies Top Fuchsia Leaf 1.jpg

When we look back at all the stories in getting this collection (and the Magic collection and the Holiday collection) completed this year, it is impossible to jot down in one blog post how we feel – the constant vacillation between the feeling of accomplishment and of failure, of joy and of tears, and so many moments where your heart is on the table – that, is the difference between running your own business and working for a large corporation. This is our heart on the table.

We proudly present Elly CNY 2017 – Spring – launching online at 9 p.m. on 21 Dec ’16 and in-store at 10 a.m. on 23 Dec ’16.  

x, Audrey

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Elly CNY 2017 – Frequently Asked Questions (FAQs)

Frequently Asked Questions (FAQs)

1. How do I order your CNY2017 collection? 

ONLINE – The collection will launch online at 9 p.m. on Wednesday, 21st December 2016.

RETAIL STORE – If you’re looking for Christmas presents, limited pieces of our collection will be available at The Elly Store from 10 a.m. on Friday 23rd December 2016.  If you’re expecting to pop by the store on the 23rd, we may not have all the pieces and sizes available but will be happy to mail the pieces you have bought once they are available.

The full collection will be available in store on Monday 26th December 2016.  If you are not in a rush to give these as Christmas presents, we would strongly encourage you to shop online.

2. Where is your retail store? 

#02-31/33, Cluny Court, 501 Bukit Timah Road, Singapore 259760.  (Cluny Court is next to the Botanic Gardens MRT station on the Downtown line and Circle Line.)  Click on this link for information on parking at Cluny Court.

Our store opening hours are:

10 am – 7 pm Mondays to Saturdays
10 am – 6 pm Sundays

3. Do you have any stockists for your CNY2017 collection?

Yes!  From 27th December 2016, part of our collection will be available at Motherswork at Great World City #02-16.

4. I have purchased your CNY2017 collection online.  Can I opt for store collection? 

Yes you may opt for store collection (no shipping code needed). We will only start packing online orders from Tues, 27th Dec 2016.  You will be notified via email when your order is ready for collection in-store.  We expect to take between 3 – 5 working days from 27th December 2016 to pack your order. If you are looking to give these as a Christmas present any earlier, please purchase it directly from our store on or after 23rd December 2016.

5.  I have purchased your CNY2017 collection online and have opted for Smartpac or courier delivery.  When can I expect to receive my order?

We expect to only start packing online orders from Tues, 27th Dec 2016 and expect to send out all your orders within 3 – 5 working days from 27th December or from receipt of your order, whichever is later. You will receive a tracking number once the item is in the post or with the courier.

Customers in Singapore will usually receive their packages within 3 business days after the package is in the post and international customers can expect to receive their packages within 7 – 10 business days after shipping.

If you have selected delivery option “express courier service”, your delivery may arrive the day after it has been picked up by the courier at any time between 9am – 10pm.

If you have selected delivery option “standard courier service”, your delivery may arrive 1 to 3 business days after  it has been picked up by the courier at any time between 9am – 10pm.

Please ensure that there is someone available to receive the item.

**NOTE: Our courier is currently experiencing delays during this peak season and may take up to an additional 2 days to deliver your parcel.  If you need your order urgently, please visit our store at Cluny Court to make your purchase.

***NOTE: We have limited current stocks of turquoise gingko leaf Cheongsams, Sarah dress and Mandarin-collared shirts (all expected delivery end Dec ’16) as well as baby rompers (expected delivery second week of Jan ’17). If you have bought any of these items online, you will only receive your items once all your items are available.  If you would like those available to be shipped out first, please process them in separate orders.

6. Do you have a launch promotion? 

Just for the launch week from 9 p.m. on 21st Dec til 31st Dec ’16, you can enjoy 20% off any of our new Ladies’ Tops.

If you’re shopping online, key in the code CNY2017 when you check out to enjoy this launch promotion!

7. How long do I have to complete my online order?

60 mins.

8.  Do you allow exchanges once an online order is made? 

Yes. Only for full-priced items.

  • All exchanges must be made within 14 days of date of purchase and in-store with the item and invoice/receipt/gift receipt.  All items must have all their tags on, must not have been used/worn or washed, and generally be in a re-saleable condition.
  • Exchanges may be made for any item in-store (i.e. different size of the same item, or another item).  Alternatively, you may also opt for store credits which must be used fully within 3 months from the date of issue.
  • On the rare occasion that the full-priced item purchased is defective, we will first offer to swop the item for another piece of the same item.  If that is unavailable, we will offer a full cash refund to you.

We do not offer exchanges or refunds on any sale/discounted item.  Please check all purchases for defects carefully.  Please note that if you are buying a sale item as a gift, the recipient will not be permitted to exchange the item.

9. Is fabric material the same as the CNY2016 Blooms and Brollies and CNY2015 Home collection? 

Yes for the 7 Elly-designed fabrics, although the fabric used for turquoise gingko leaves and cherries is lighter and more sheer than the rest of the collection.

10. Are the designs and cutting the same as the CNY2016 Blooms and Brollies  collection?

  • Our new flare cheongsam will be available in larger sizes from 1 to 3 years.
  • Our mandarin-collared shirt and boys’ bermudas will be available in larger sizes from 8 to 12 years.  We didn’t make size 7Y this year so our last year’s size 7Y shirts and bermudas are this year’s size 8Y.
  • Our Tinkerbell dress will be available in one larger size (i.e 8 years).
  • Our boys’ bermudas will be available in five (yes 5!) colours.
  • We have a new sleeveless baby boy romper in jersey fabric available from 3 months up to 18 months.  This design is only available at launch via pre-order – stock will only arrive in-store in the second week of Jan 2017.
  • We have a new dress design called the Sarah dress.  It’s especially designed for children who would prefer not to wear cheongsams for CNY.  It is also dressy enough to be a CNY Day 2 or 3 outfit. Available from 2 Y to 12 Y (in even sizes only).
  • We have two new halter tops and matching white island pants designed especially for tweens. Available from 2 Y to 12 Y (in even sizes only).
  • We have added 2 cm to the pit-to-pit measurements for the Ladies’ Tops in all sizes. We also have a new size in XL. Do note that the Ladies’ Tops will only be available in 4 of the 7 Elly-designed prints.
  • Unfortunately, this year because we had such an extensive collection with larger sizes for shirts and bermudas, more colours for boys’ bermudas, tops and pants for girls and more dresses, we were unable to produce matching kids’ sling bags and ladies’ clutches.  Moms still can match their children with the Ladies Tops!

Please check all measurements carefully before you make your purchase.

11. Can we try the pieces before we order online?

If you’d like to try the clothing before purchase, we recommend that you drop by our store anytime from 10 a.m. on Friday 23 December 2016 once the collection is launched.  Alternatively, please check the measurements of each item carefully before making your purchase online.

12. Do you have the measurements of the collection?

Specs chart.jpgThe chest and length measurements will also be uploaded on our website when the collection is launched.  Just click on the product you are interested in to check the measurements.  We would suggest comparing our specs against a dress or shirt your child is wearing now to see how the size compares.

If you require any other measurement not already provided, it is best to go to the store to try on the outfit.

13. You have not answered my Facebook message / comment / email / call. When can I expect  response? 

We apologise that during peak season, we are unable to respond to queries regularly or on a timely basis.  We will try our best to address all queries which have not been addressed in these FAQs as soon as possible. Please check these FAQs first to see if you can find your answers here!  We will continue to update the FAQs regularly as we receive your queries.

14.  I haven’t been able to purchase an item because it is sold out online. Will it be restocked online?

The item could have been placed in someone else’s shopping bag, and will remain reserved for up to one hour. Do refresh your cart and try again later.

15.  If I haven’t been able to purchase an item because it is sold out online, will I still be able to purchase it in-store? 

We have set aside a full set of the collection for the store launch on Friday 23 Dec 2016 but pieces are limited so do come early.

16. What sizes are available for your outfits?

For girls:

  • Flare Cheongsam: 3 months, 9 months, 1 y, 2 y, 3 y
  • Girls’ Cheongsam: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y, 10 y, 12 y (8Y, 10Y and 12Y only available for ELLY prints)
  • Tinkerbell dress: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y
  • Sarah dress: 2 y, 4 y, 6 y, 8 y, 10 y, 12 y
  • Twinkle dress: 1 y, 2 y, 3 y, 4 y, 5 y
  • Halter tops:  2 y, 4 y, 6 y, 8 y, 10 y, 12 y
  • White pants:  2 y, 4 y, 6 y, 8 y, 10 y

For boys:

  • Baby boy romper: 3 months, 6 months, 12 months, 18 months
  • Mandarin-collared shirt: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y, 10 y, 12 y
  • Boys’ bermudas: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y, 10 y, 12 y

For moms:

  • Blouse: Small, Medium, Large, X-Large

Please note that the Sarah dress in Turquoise Gingko Leaf is not going to be available at all and the Sarah dress in Cherries will not be available in sizes 6Y, 8Y and 10Y. We apologise for any inconvenience caused.

Available sizes.jpg

17.  How do we understand your sizing? 

If your baby is an average 1 year old, we would recommend you order Size 1 Y if he/ she is between 12 months and 18 months. If he/ she is between 18 months and 24 months, you should order 2-3 Y.  This is only an approximate guide. We would recommend that you check the measurements carefully.

Our size labels may refer to 1 Y or 1-2 Y.

18. How do you care for the clothing? 

We recommend cold hand wash with very mild detergent.  Rinse until water runs clear then gently wring out each garment before hanging.  Do not soak, bleach or tumble dry.

It is the first year we are printing with gold foil. Because gold foil print is very delicate, you will need to iron on reverse on low heat with another fabric over it.

The gold foil fabric is also lighter than our normal cottons. As a result, it crumples easier than our normal cottons.  At our photoshoot, we hadn’t realise that the standing steamer wasn’t able to iron this fabric so the gingko leaf clothing in our pictures were crumpled.  We’ve attached a sample of our cheongsam in turquoise gingko leaf when you use a press iron (on the left) and a steam iron (on the right).  Still, this fabric is lightweight and more difficult to handle than our normal cottons so please be mindful of this before purchase.

ironing difference.jpg

19. Do you take reservations? 

We apologise that we are unable to take reservations for our CNY2017 collection.  Please purchase the items directly online or in-store.

20. What are your store holiday opening hours?

Our store festive opening hours are as follows:

  • Sat 24 Dec ‘16 – 10 a.m. to 4 p.m.
  • Sun 25 Dec ’16 – Closed
  • Mon 26 Dec ‘16 – 10 a.m. to 7 p.m.
  • Sat 31 Dec ’16 – 10 a.m. to 3 p.m.
  • Sun 1 Jan ‘17 – Closed
  • Mon 2 Jan ’17 – Closed

~ The Elly Store ~

Presenting our CNY 2016 collection – Blooms and Brollies

Presenting Blooms and Brollies

Photo credits: This campaign was shot by the talented Maryann with the help of her team from The Studio Loft

Our Cheongsams in 7 fabrics

CS Red Geo Lanterns

CS Yellow Geo Flowers

CS Red Geo Flowers

Cheongsam Red Umbrellas

CS Turquoise Umbrellas

CS Mosaic

CS Red and Gold Flowers.jpg

Our Mandarin-collared shirts in 8 fabrics

MC Red Geometric Lanterns

MC Yellow Geometric FlowersMC Red Geometric FlowersMC Turq UmbrellasMC Red UmbrellaMC MosaicMC Red Gold FlowersMC Rose Squiggles

Our Mandarin-collared Polo t-shirt

MC Red Polo T shirt

Our Bermudas in 3 fabrics

Bermudas in MosaicBermuda in RedBermuda in White

Our Flare Baby Cheongsam in 6 fabrics

Flare Cheongsam Red Geo LanternsFlare Cheongsam Yellow Geo FlowersFlare Cheongsam Red Geo FlowersFlare Cheongsam Turq UmbrellasFlare Cheongsam Red UmbrellasFlare cheongsam in Mosaic

Our Baby Boy Romper in 5 fabrics

Romper in Red GeoRomper in Yellow Geo FlowersRomper in Turquoise UmbrellasRomper in Red UmbrellasRomper in Mosaic

Our Emily dress in 3 fabrics

Emily dress Red Geo LanternsEmily dress Yellow Geo FlowersEmily dress Red Geo Flowers

Our Tinkerbell dress in 3 fabrics

Tink MosaicTink Red UmbrellasTink Rose Squiggles

Our Twinkle dress in 2 fabrics

Twinkle Red Gold FlowersTwinkle Rose Squiggles

Our Ladies Top in 6 fabrics

*Note other than Red Geometric Lanterns which was in size M, all photoshoot samples came in size L and was not fitted to the respective moms. Please check measurements before purchase

Ladies Top in Red Geo LanternsLadies Top in Yellow Geometric FlowersLadies Top in Red Geometric FlowersLadies Top in Turq UmbrellasLadies Top in Red UmbrellasLadies Top in Mosaic

Our Ladies Clutches in 5 fabrics

Clutches ALL

 

Our Kids Slings in 5 fabrics

Sling bags red umbrella

Sling bags 1

~

The Sibling Sets and how to wear the collection

We always create a collection to provide you with options to mix and match the cheongsams and dresses without having to buy identical designs!

If you’ve got girls only, you’ve got the widest selection of 7 cheongsams, 6 flare baby cheongsams, 3 Tinkerbell dresses, 3 Emily dresses and 2 Twinkle dresses!

If you’ve got boys only, you’ve got eight fabric options to choose from!

If you’ve got boys and girls, you’ve also got eight fabric options to choose from although Rose Squiggles doesn’t come in a cheongsam design!

Sibling Geometrics

Red Geo Pair

turq umbrella pair with bag

Turq umbrellas pair 2

Clutches umbrellas

Mosaic Pair

Group photo.jpg

We love how cohesive the collection looks!  Have fun mixing and matching and dressing up your children!  The collection launches online at 9 a.m. on Tuesday 5th January and at the Elly store at Cluny Court at 9 a.m. on Saturday 9th January.

LAUNCH PROMOTION

Just for the launch weekend until 6 pm on Sun 10th Jan (or whilst stocks last), we’re giving away a free clutch with a minimum purchase of S$200 (one free clutch per purchase).  If you’re shopping online,

  • Add the clutch to your purchase
  • Uuse the discount code ELLYCNY2016 and the clutch will automatically be deducted from your purchase.

If you’ve got queries about our collection, do check our FAQs to see if you can find your answers there! If not, do drop us an email or Facebook message and we’ll respond as soon as we are able to! Can’t wait for tomorrow!

HAPPY SHOPPING EVERYONE!

x, Audrey

Elly CNY 2016 – Frequently Asked Questions (FAQs)

blooms and brollies blog post

Frequently Asked Questions (FAQs)

1. How do I order your CNY2016 collection? 

ONLINE – The collection will launch online at 9 a.m. on Tuesday, 5th January 2016.

RETAIL STORE – The collection will launch at The Elly Store at 9 a.m. on Saturday, 9th January 2016. (We will open one hour earlier to ease parking congestion problems in Cluny Court.)

2. Where is your retail store?

#02-31/33, Cluny Court, 501 Bukit Timah Road, Singapore 259760.  (Cluny Court is next to the Botanic Gardens MRT station.)  Click on this link for information on parking at Cluny Court.

3. I have purchased your CNY2016 collection online.  Can I opt for store collection on Saturday 9th January 2016? 

Yes you may opt for store collection on Sat 9th January, if you have successfully completed your online purchase before 11.59 pm on Wednesday, 6th January 2016.

For all online purchases received after midnight on Wednesday, 6th January 2016, you will be notified via email when your order is ready for collection in-store.  We expect to take between 3 – 5 working days to pack your order.

4.  I have purchased your CNY2016 collection online and have opted for registered mail / courier delivery.  When can I expect to receive my order?

We expect to send out all your orders within 3 – 5 working days from receipt of your order. You will receive a tracking number once the item is in the post or with the courier.

Customers in Singapore will usually receive their packages within 3 business days after the package is in the post and international customers can expect to receive their packages within 7 – 10 business days after shipping.  Some orders may take longer to reach you during this peak season.

If you have selected delivery option “courier service (no specific time slot)”, your delivery may arrive the day after it has been picked up by the courier at any time between 9am – 10pm.  Please ensure that there is someone available to receive the item.

If necessary, you may opt instead for delivery option “courier service (specific time slot)” and choose from 4 specific time slots (9 am – 12 pm, 12 – 3 pm, 3 – 6 pm, and 6 – 9 pm).  Please leave a message with the time slot you require at checkout.

5. How do I redeem the free clutch for your launch promotion if I purchase online? 

  • Add a Ladies Clutch ($29) from the “Other Accessories” category to your shopping cart.
  • When you check out, use the discount code ELLYCNY2016 and the clutch will automatically be deducted from your purchase.
  • The clutch is free with a minimum purchase of S$200 (excluding the clutch). Only one free clutch per purchase.

6.  When does your launch promotion end?

6 pm, Sunday, 10 January 2016 (or while stocks last)

7. How long do I have to complete my online order?

30 minutes

8.  Do you allow exchanges once an online order is made? 

Yes. Only for full-priced items.

  • All exchanges must be made within 14 days of date of purchase and in-store with the item and invoice/receipt/gift receipt.  All items must have all their tags on, must not have been used/worn or washed, and generally be in a re-saleable condition.
  • Exchanges may be made for any item in-store (i.e. different size of the same item, or another item).  Alternatively, you may also opt for store credits which must be used fully within 3 months from the date of issue.
  • On the rare occasion that the full-priced item purchased is defective, we will first offer to swop the item for another piece of the same item.  If that is unavailable, we will offer a full cash refund to you.

We do not offer exchanges or refunds on any sale/discounted item.  Please check all purchases for defects carefully.  Please note that if you are buying a sale item as a gift, the recipient will not be permitted to exchange the item.

9. Is fabric the same as the CNY2015 Home collection? 

Yes for the 6 Elly-designed fabrics.

10. Is the cutting the same as the CNY2015 Home collection?

  • We have altered the measurements of the mandarin-collared shirt and the Emily dress.
  • We have a new flare cheongsam design for baby girls and romper for baby boys (available in 3 months, 6 months and 9 months).
  • We also have a new mommy’s sleeveless blouse (available in S, M and L).

The rest of the measurements have not been altered.

Please check all measurements carefully before you make your purchase.

11. Can we try the pieces before we order online?

If you’d like to try the clothing before purchase, we recommend that you drop by our store anytime from 9 a.m. on Saturday 9th January 2016 once the collection is launched.  Alternatively, please check the measurements of each item carefully before making your purchase online.

12. Do you have the measurements of the collection?

Specs chart Sheet1

The chest and length measurements have also been uploaded on our website.  Just click on the product you are interested in to check the measurements.  If you require any other measurement not already provided, it is best to go to the store to try on the outfit.

13. You have not answered my Facebook message / comment / email / call. When can I expect  response? 

We apologise that during peak season, we are unable to respond to queries regularly or on a timely basis.  We will try our best to address all queries which have not been addressed in these FAQs as soon as possible. Please check these FAQs first to see if you can find your answers here!  We will continue to update the FAQs regularly as we receive your queries.

14.  I haven’t been able to purchase an item because it is sold out online. Will it be restocked online?

The item could have been placed in someone else’s shopping bag, and will remain reserved for up to 30 minutes. Do refresh your cart and try again later.

15.  If I haven’t been able to purchase an item because it is sold out online, will I still be able to purchase it in-store? 

We have set aside a full set of the collection for the store launch on Sat 9 Jan but pieces are limited so do come early.

16. What sizes are available for your outfits?

For girls:

  • Flare Cheongsam: 3 months, 6 months, 9 months
  • Girls’ Cheongsam: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 8 y, 10 y, 12 y (8Y, 10Y and 12Y only available for ELLY prints)
  • Tinkerbell dress: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y
  • Emily dress: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y
  • Twinkle dress: 9M (Rose Squiggles), 1 y, 2 y, 3 y, 4 y, 5 y
  • Sling: One size only

For boys:

  • Baby boy romper: 3 months, 6 months, 9 months
  • Mandarin-collared shirt: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y
  • Mandarin-collared polo shirt: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y
  • Boys’ bermudas: 1 y, 2 y, 3 y, 4 y, 5 y, 6 y, 7 y

For moms:

  • Blouse: Small, Medium, Large
  • Clutch: One size only

Available sizes

17.  How do we understand your sizing? 

If your baby is an average 1 year old, we would recommend you order Size 1 Y if he/ she is between 12 months and 18 months. If he/ she is between 18 months and 24 months, you should order 2-3 Y. This is only an approximate guide. We would recommend that you check the measurements carefully.

Our size labels may refer to 1 Y or 1-2 Y.

18. Do you take reservations? 

We apologise that we are unable to take reservations for our CNY2016 collection.  Please purchase the items directly online or in-store.

Designing Elly’s CNY2016 collection

Every year, designing and launching Elly’s CNY collection is both the most exciting thing we do and yet also the most stressful. It certainly feels like just yesterday when we were furiously packing CNY2015 orders.

Back in 2012 when we first launched our distinctive cheongsams, we started out by buying fabrics from the US. Later as sourcing fabrics became more common, we started designing our own fabrics for CNY 2013 and we have continued to do so ever since.  Every year, we work hard to come up with new ideas, new themes or new details to make each collection different. Especially for those of you whose children have grown up wearing our CNY clothing, we want to give you a reason to keep coming back with a different look each Chinese New Year.

This year, we didn’t want as strong a red colour as we have had in the previous Horse Parade 2014 and Home 2015 collections.  Our fabric designer (a wonderful lady who has had the tough task every year of having to dream up prints from our email instructions) started us on our whole collection with these two red and yellow geometric prints.  Intuitively, both Carol and I immediately wanted it in our collection.  It was a break from the strong red/white and red/orange colour theme in the past two CNY collections. This shade of red is more subtle and yet retains the festive spirit.

BUT our last CNY collection with the Japanese fans was also about geometrics.  So we decided we still needed something different to make this a truly special collection.

So this year, we asked our designer to design a placement print as well. We both knew we wanted a vintage, classic look, so we asked her to design this gorgeous set of blooms.

ELLY FLOWERS PLACEMENT PRINT CNY 2016 B

But to print this over a strong geometric print would have been problematic because it would make the material too stiff (with the additional colour layers) and the design of the flowers would be drowned in the geometrics.  So how could we make this beautiful?

how

We decided to take it vintage all the way – by using embroidery.   You can see the result yourself! I love the finishing of the embroidery on the dress. Enlarge the picture of Lil’ E above to see how the flowers are carefully stitched onto the base print. Custom designed embroidery! Something we have never done before.  That’s a two-stage process just to get the fabric!!!

CS Red Geo Flowers LARGE

I’ll bet mommies of boys are wondering whether something like embroidered flowers would work for shirts? Well, we thought it would work if we toned down the flowers for the shirts and the little baby cheongsams so the flowers wouldn’t be over-powering. And here’s the final effect.

AW16_Flower_Placement_1b

TSL_4112

(And yes, you may have noticed we added Chinese knots for the boys’ shirts!)

This look – the sunshine yellow geometric print with the subtle floral embroidery – has become my personal favourite of the whole collection.

For siblings, we added a second embroidery option. The blooms were mainly red embroidery against a red geometric fabric.  We wanted a contrasting embroidery and decided on lanterns!  We thought this was more “traditionally Elly” and would be perfect for siblings to mix and match across the whole collection.

elly lanterns

That’s 3 designs! We wanted to add 3 more to complete the Elly prints. So the next 3 prints comprise umbrellas and a mosaic print. Why umbrellas? Because we were looking for something oriental that could be turned into a modern print and umbrellas turned out perfect!

CS Red Umbrellas 1

If you like the red umbrellas, wait till you see the turquoise!

The mosaic is a modern take on what is essentially a vintage look (think of those traditional ceramic tiles on our kitchen walls).

tween cheongsam

We wanted this year to be about bringing together the old and the new – mixing the traditional with the modern. When I think of embroidery, I always associate it with traditional frocks and smocking which sometimes can be old-fashioned.  But mixing the embroidery with a geometric print gives this year’s cheongsam a modern look.  Mosaics and umbrellas could also be seen as traditional but, with the right design and colours, becomes the modern prints we put together. Modern yet traditional. Everything Elly is all about.

Rather than describe it more, I’m proud to present, our 2016 CNY fabric designs:

2016 fabric designs

The collection turned out to be really varied and took longer to produce because of the number of new elements we introduced!  There are a lot of details in our collection that made it stand out – each Chinese knot on the shirts and baby cheongsams had to be individually hand knotted and, together with the jade buttons, painstakingly hand sewn onto the cheongsams. The best part is that although we are adding all these intricate details, we are keeping all our prices exactly the same.

This year, we have a new flare baby cheongsam with Chinese red knots to replace our baby girl onesie. I think the turquoise lantern embroidery is a gorgeous contrast with the red.

Baby CS Red Geo Lantern 3

We never forget the boys! We also have a new baby boy romper (without embroidery) with Chinese red knots (as promised to some customers who asked us to look into it during this CNY2015)!

Boy romper mosaic 1

Boys have a new casual option of a mandarin-collared polo red t-shirt for Day Two!

Red Polo 2.jpg

We also have new tween sizes for the girls’ cheongsams – we have added 8 years, 10 years and 12 years.

CS Tween Turq Umbrellas Large

Last but not least, we added a mommy’s top because we think this collection is subtle enough to create matching sets.

Mother daughter pair

Mother and son

To complete our collection, we’ve brought back our clutches for mommies and slings for little girls.

Red Geo pair.jpg

As with previous years, as part of CNY 2016, we have a capsule collection of cheongsams, shirts and other dresses in fabrics purchased from the US (although these won’t be available in the mommy’s top and baby collection).  The Red and Gold flower fabric with its shimmery gold detailing on the fabric and the more pastel Rose Squiggle fabric will bring our CNY2016 collection to a total of 8 prints for boys and girls!

2016 other fabrics

OK I admit – from today till Saturday in-store, I’ll be having sleepless nights worrying what everyone’s thinking of the collection, the prints, the styles, the pictures etc and it’ll be torturous.  I guess all that stress is part of the excitement. 2015 was a turning point for us – for finally figuring out how to get the balance between running a business as a family right.  My takeaway from 2015 is that you just have one life, live it and live it well; keep your head down and chase that dream and work your butt off to get to where you want to go; don’t spend too much time mulling how things will work out cos they just do. With our new re-designed store, it feels like we’re back on that path we wanted to be on when we first began this journey and boy, has it been a roller coaster ride!

So this whole collection actually has parts of both of us (whenever we look at a fabric, it’s either “very Carol” or “very me”. I tell some customers that once you get to know us, when you look at the fabrics in our store, you’d probably be able to tell who chose it!).  Sometimes I worry if having two completely different characters within a creative concept is the right thing to do.  But if you look at the outdoor shoot – you can see the style and colours which I like and when you look at the studio shoot, the pastel and calm and artistic vibrant flowers and brollies is everything Carol. And with that, with our two strong and different characters, somehow, we have made it work.  So whilst I named this collection “Blooms and Brollies” because I wanted to add some fun into this classic collection, it was my sister’s creative vision that ties it through.  We hope you love it as much as we do!

blooms and brollies blog post

x, Audrey

Photo credit: These pictures were taken by the talented Maryann of The Studio Loft. In all the morning craziness, she and her team did a fantastic job shooting our collection again. A Big Thank You to The Studio Loft!  xx

Our SG50 promotion

It seems like ages ago when we launched our CNY 2015 collection (aptly called Home). Read about our design process for that collection here. We had designed our signature Home print to include images from our childhood such as the dragon playground, the pelican playground, the old-style SBS bus and more!

Elly CNY 2015

Tink dress Home

We’ve decided to join in the nation’s celebrations with a special SG50 promotion!  From now until 9th August 2015, take $5 off when you spend at least $50 online (1 item has to be from our SG50 category)! You can choose from the entire CNY Home collection (such as the Tinkerbell dress in Home print pictured above), or get a hamper for an SG50 baby here!

You can combine any 1 item from our SG50 category with anything else on our online store to reach $50! Need any ideas? How about adding on a fiery red blouse for the school’s NDP celebrations for just $15.60? Now talk about a steal!

TSL_9200

Need other inspiration to start shopping with us? Did you know that besides Elly dresses, we also stock a super duper extensive range of Jellycat toys (over 140 products!), Paddington Bears (YES!), Trumpette socks and Maxomorra Pyjamas for Boys and Girls? We’ll be blogging about that in the coming weeks so look out for it!

What are you waiting for? Start shopping today!

x, Audrey