The Elly Store

Elly started out as an adventure.  Inspired on one of their many journeys, two sisters decided to bring the variety and uniqueness of clothing found all over the world to everyone around them.

Elly is a homegrown children’s clothing label – its designs are guided by the principle that clothing for kids can be beautiful without compromising comfort and practicality. It is best known for its Chinese New Year collections of kids cheongsams and mandarin-collared shirts for boys. Elly opened its first retail store in Cluny Court in February 2012 and expanded into a larger unit in November 2015 to stock a wide range of international kids shoe brands such Pediped, Old Soles, Saltwater Sandals, Pom d’api, Livie and Luca, Native, Bobux, Converse and Meduse. The sheer variety at Elly both at its retail store and online boutique makes shopping an exciting and memorable experience for everyone. With its multitude of gift ideas and kids toys from brands such as Jellycat, Elly is a great shopping destination for newborn gifts. Other than clothing and shoes for children, the Elly store also stocks a carefully curated range of art prints to decorate children’s rooms and nurseries.

Whilst we’d love to meet you at our store, we understand the timetables of children in this day and age could be even more hectic than adults so you can also head on down to our website to shop!

If your children are out of Elly’s age group, head on over to our sister store at Twelve by Elly (#02-06 Cluny Court).


The Elly Store
#02-31/33 Cluny Court
501 Bukit Timah Road, Singapore 259760

Opening hours:
10 am – 7 pm Mondays to Saturdays
10 am – 6 pm Sundays

*Please do not reproduce content or download pictures from this site without our express permission.


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  1. Pingback: About this Blog « Elly

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