Elly x pediped | Annual Clearance Sale

Elly Clearance Sale

It’s back – the yearly affair of bringing in many many pairs of pediped shoes to fill the store!

pediped will be teaming up with Elly once again for our Annual Clearance Sale!  A new record of over 380 pairs of pediped shoes will be delivered to our store for the sale!  Expect discounts of between 25% to 60% on pediped past collections!

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pediped Originals (soft soles)

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pediped Grip N Go

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pediped Flex for Girls

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pediped Flex for Boys

Just to make it more exciting for you to pop round to Cluny Court this Saturday, we’ve added a whole lot of sweeteners to this year’s sale!

Since we’ve expanded our shoe range to 10 international brands, we’re now able to add more shoe brands to our clearance sale!

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An additional 90 over pairs of Bobux shoes from past collections will be joining our sale at between 30% to 70% off!

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Over 100 pairs of Old Soles sandals, ballet flats and sneakers will be on sale at 30% to 40% off.  Past collections from both our stores will be on sale, which means sizes will range from EU22 to EU36!!  You can also find something for your tween!

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Converse shoes in core colours from both our stores will also be at 30% off (now only $32.13). Sizes available will range from US6 (for kids) to US3 (for tweens). 

Last pairs of past season’s colours of Natives and Salt Water Sandals will be sold at discounts of 30%  40% off.

And of course, since it is an Elly Clearance Sale after all, Elly’s past collections will be on sale:

  • Limited Little Man Shirts at 40% – 50% off.
  • Wonderland and Twinkle dresses at 30% – 50% off.
  • Tinker bell dresses at 30% off.
  • Pom Pom dresses at 50% off.
  • Emily dresses at 30% – 50% off.
  • Party Frock at 50% off.
  • Past season’s Maxamorra rompers and bodysuits will be at just $10!!!

For ages 5 years to 13 years, you can shop past collections from our tween store, Twelve by Elly, at the sale:

  • Skate Society Boys’ T-shirts (6 years to 14 years) at 40% off (now only $29.40).
  • Dresses at 50% off (now from $29.50 – $39.50).
  • Furry vests at 50% off (now only $29.50).
  • Winter coats at 50% off (now only $89.50).

Our CNY 2016 collection will be on sale as well!

  • Grab the last pieces of our mandarin-collared shirts at 30% off (now only $31.50 / $34.30).
  • Baby boy rompers will be at 50% off (now only $22.50).
  • Ladies Tops will be at 50% off (now only $34.50).
  • Cheongsams will be at 30% off (now only $45.50 / $48.30).
  • Emily dresses will be at 50% off (now only $29.50).
  • Tinkerbell dresses will be at 30% off (now only $36.40).
  • Boys’ mosaic, red and white shorts will be at 40% off (now only $23.40 / $25.20).
  • Mandarin collared polo shirts will be at 30% off (now only $27.30).

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CNY girls

Just a couple of things to note:

  • All sale items are non-exchangeable and non-refundable.
  • Because of how massive the preps will be for the sale, our store will be closed on Friday, 5th August 2016.
  • We will need all hands on deck for the sale! Hence, we will not be able to offer gift wrapping services during the Clearance Sale period. We apologise for any inconvenience caused! We want to do whatever we can to shorten your wait for someone to help you with shoes or sizes or clothing etc!  If you would like to purchase gifts, you can also shop online at www.ellyloves.com!
  • During our Clearance Sale period, we will not be taking reservations.
  • Not sure how to get to Cluny Court or where to park? Take a look at this blog post!

Check in with us on Facebook and Instagram (@theellystore) this week to see what other sweet treats there may be in-store during the Clearance Sale Period! We’ll also be updating our Snapchat account during the sale period so you can check out the sale stuff!

It’s going to be a mad week of preps! See you there!!

x, Audrey

Baby Gift Sets | The Elly Store

We’ve created brand new baby gift sets with everything in it for a precious baby boy or baby girl! You can find a baby gift set in different combinations of colours and a mixture of products. We matched a baby romper with a soother, rattle, toy or a pair of shoes!

The good thing is we’ve got such a huge variety of Jellycat toys that you’re sure to find something you’d like to give away (or even keep for yourself)! Just to make it easy for you to search them out, we’ve created a category just for rattles, soothers and musical pulls because our customers at the store have told us they make the best gifts!

Take a look at our newest gift sets (there are over 40 to choose from online).

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Welcome a newborn boy with this Bashful Tiger Gift Set (finally, a baby boy set that’s not blue)! $120.50

Fuddlewuddle Puppy Gift Set LARGE

Skiffles Dog Baby Gift Set – $75.90

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Bedtime Bunny Baby Girl Gift Set
$105.50

Hyacinth Bunny Gift Set LARGE

Hyacinth Bunny Baby Girl Gift Set
$87.90

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Flower Pots Baby Girl Gift Set
$90.90

If you didn’t see a ready made set you liked, fret not! You can D-I-Y your own set!

  • Just select each item individually from our website to your cart
  • Then add a gift box ($3) when you select your shipping option
  • We’ll pack it in our box for you and add your gift message and send it along!
  • If you spend over $100, you can enjoy free courier for all Singapore deliveries!

Choose from soothers, rattles, musical pulls, baby socks and much more!

If you’re living overseas and need to send a gift to someone in Singapore, our gift sets are perfect!  You don’t just have to be buying newborn baby gifts!  With our D-I-Y gift sets, you can even shop for birthday presents! Choose our dresses, cute pyjamas, shirts, Jellycat bunny, handbags, our wide range of hair accessories or Salted Caramel accessories for tweens – just shop anything on our website and tag on the gift box when you check out!

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Drop us an email if you can’t find something you want!

x, Audrey

Pom d’Api – More than a century of tradition

We are so proud that this year, Pom d’Api has joined our shoe collection, making it a total of 10 international shoe brands.

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If you’re familiar with European brands, Pom d’Api would need no introduction.

Pom d’Api continues to thrive in the shoemaker and retail world as it maintains its consistency in crafting stylish quality shoes for children. The story begins in 1870 with Jean-Baptiste Rautureau, a shoemaker in a little village named « la Gaubretière » in Vendee, France. His legacy continues on and 100 years later, with the wealth of knowledge in shoe-making passed on from generations to generations, his great grandsons Yvon and Guy Rautureau launched Pom d’Api.

The birth of Pom d’Api was inspired by the deep passion of generations spent caring about the importance of using noble quality materials to tailor to the precise fitting of each shoe. Bursting with innovation and creativity, every shoe crafted at Pom d’Api was an opportunity for the brothers to provide comfort for the feet of children with style.

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At Elly, we understand the importance of comfort for our children and love that there is such a rich heritage in shoe making behind the brand of Pom d’Api. Of course, we also love how classic yet stylish these sandals are for your children!

Pom d’Api is only available at the Elly store at #02-31/33 Cluny Court. 

x, Audrey

What’s new in June 2016

Some days I am torn between over-loading our mailing lists with mailers every other day / week or over-loading a mailer with information. There is just not enough days in a week or fortnight to be telling you about the new products we have. In fact, we’ve had to skip a few mailers in May so that we didn’t overload you with shoes. So I’m summarising June’s new products in this one blog post.

First up – Baby Elly is back with pom pom onesies. Elly also has a new Summer collection comprising florals and fruits. An odd combination I know. But I guess that’s what Elly is really all about – being able to be quirky, fun and floral within the same space. There’s something so simple and classic about the Red Tulips onesie (see picture below).

Baby girl onesie Red Tulips LARGE

We also love the soft Sarah Jane fabrics with dove and bunnies in our Tinkerbell dress design and party frocks.

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And there’s the fun blue apples print (seen here with the princess handbag)!

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Next up – our new range of accessories!!! Have you seen these gorgeous whimsical sling bags, hair ties and hair clips (click on pics below)?  You can find them online under the “Accessories” section although you really should pop by the store to check it out because the range is a lot wider in-store!  Why did we bring in such a large range of accessories? Because it really is so much easier to spend on little bits in-store, isn’t it? When you pop by Cluny Court, you might not always want to pick up new clothing but you can always pick up hair clips!! We hear these sling bags have quickly become a staple accessory to our little customer’s outfits!

We’ve also expanded our newborn baby gift sets online!  Our baby gift sets have been selling really well online because our customers love that we suggest items which could go together instead them of having to pour through the many soothers, bunnies, musical pulls and baby clothing to try and decide on a gift.

Blue Apples Gift Set 1

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Jellycat toys have been restocked in-store and online! Yes you can start shopping right away! One can never have enough Jellycat bunnies! Just click on the picture below to start shopping!

 

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Finally, Happy Socks is the latest new product only available in store! Established in 2008 in Sweden, Happy Socks features funky colourful socks for sizes 12-24 M up to 7-9 years at $16 a pair! You can also get gift packs for 0-12 months. We’ve been getting so many requests for socks for all ages so come on down and take a look!

Hurry and drop by the store before our Great Singapore Sale ends on Sunday 12th June 2016 – enjoy 30% to 50% off past season’s collections and room decor!  Pediped’s regular styles are also on 20% discount until 12th June (only in-store)!

See you at #02-31 Cluny Court!

x, Audrey & Carol

 

Pre-GSS Online Sale starts 9 p.m. Tues 17 May

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The Great Singapore Sale this year starts on 3rd June 2016, which is a little late for parents with school-going children who will be rushing off for their holidays by the 28th May weekend!

We thought we’d run a Pre-GSS online so you have time to shop for things you might on holiday (like shoes) and be able to receive everything well ahead of your holiday!

Here’s a sneak peek at what’s going on sale tomorrow!

 (1) Old Soles Pre-Walkers shoes: 30% off

If your toddler is just about to start walking, you can stock up on these pre-walker soft soles! Over 15 styles going on sale!

(2) Polar Bear collection of PJs, hoodies and onesies: 30% off

These make great gift for friends you’re visiting in the Southern Hemisphere for their babies to keep warm this winter!

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(3) Cheongsam in Home and Blue Japanese Fans: 40% off

Perfect time to stock up on racial harmony day outfits or bring a touch of Singapore to the overseas friends you’re visiting in June!

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(4) Last pieces of Twinkle dresses, Tinkerbell dresses and Little Man Shirts: 30% to 40% off

(5) Bunny Skittles Set: 40% off

Ooh-so-cute skittle set in gorgeous floral prints for your toddler to play ball with!

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(6) Buntings: 30% off

To decorate your child’s bedroom with bright colours and a bit of fun!

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(7) Nautical Cushion: 30% off

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(8) Converse classic collection: 20% off

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(9) Selected colours of Brule ballet flats: 20% off

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FOR THE OLDER KIDS FROM TWELVE BY ELLY

For the first time, we’ve now created categories for the older children (especially those who have outgrown Elly) from age 6 to 12 years to showcase what we sell at our sister store, Twelve by Elly. Through running Twelve, we’ve discovered that the tween age group isn’t an easy one!

Boys between 6 to 12 years just want to fit in and not stand out at that age. They want  comfortable clothing which are not too kiddy and not too grunge. So at the store, we stock mainly tees and good quality solid bermudas because that’s like their weekend “uniform”. Tomorrow, you’ll be able to grab these cool Skate Society tees at 40% off online.

Skate Society Fly White Tee LargeSkate Society Logo Grey Large

I find tween girls (especially between 6 to 8 years) the difficult age group to try to figure out! They are trying so hard to be like their older sisters or the older “cool” girls they see in school and wear big girl clothing but the teen styles don’t suit them yet.  Having said that, they would still pick pretty purples (because pink is for babies) and other sweet prints over the cool prints. For awhile it was challenging to try to understand the children in that age group in order to stock things they would want to buy.  We decided that the best way was to design for them, so we created Salted Caramel clothing.  Whereas Elly is about pretty prints, the Salted Caramel girl is very much an individual who dresses up comfortably and fits in however she chooses – she can be in a sporty skirt and ballet flats or sneakers and be herself.  Salted Caramel was inspired by Lil S because as she grew, we realised she didn’t just want pretty dresses or tulle skirts, she was finding her own self in Primary 1 and it spoke in how she chose her own clothes. We’re releasing Salted Caramel for the first time online, and the best part is you can shop for them at 30% off.

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Smile orange 2

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Wow, didn’t realise how long this post was going to be but that does mean there are a lot of things to check out tomorrow! Whilst you’re surfing the new OLDER GIRLS and OLDER BOYS category, don’t forget to check out the accessories and shoes and other bits which aren’t on sale so you can get a better idea of what Twelve by Elly is all about!

See you online at 9 p.m. tomorrow (Tuesday 17 May)!

x, Audrey

Pediped Spring/Summer 2016 collection

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pediped adventure sandals

Pediped’s new collection was launched last month and best of all, these ever-popular machine washable sandals are back new colours! After running on muddy ground on hikes or school excursions, selected styles such as our all-time favourite adventure sandals can be thrown into the wash!  For best results, wash shoes alone in cold water, on gentle cycle.

If you’re travelling during the June holidays, you might be looking for some light covered-toe shoes for all the walking you and your family will be doing! Come by and feel how light the Pediped shoes with their Ultra Light Technology™ to support kids’ feet in all activities while remaining light as air!

You can read more about the benefits of Pediped shoes here!

The Elly store at Cluny Court stocks the three ranges from Pediped – Originals, Grip and Go and Flex range, in sizes up to EU33.

x, Audrey

Meduse Jelly Sandals

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Méduse sandals first appeared on French beaches in 1946. Today, the famous translucent beach shoes in flashy colours are once again made in France.

Ideal for playing in the water without hurting your feet, the plastic sandals from Méduse are perfect for Singapore’s tropical weather. Go out on a sunny or rainy afternoon without worrying about having to change your kid’s shoes! Without a doubt, the children’s shoes of the summer! You can shop for them online and if the size isn’t right, just bring them to our store to exchange for the correct size!

Elly has one of the largest a variety of shoe brands including Pediped, Saltwater sandals, Old Soles, Converse, Bobux, Livie & Luca and Pom d’api. Drop by our store at Cluny Court this weekend to take a look!

x, Audrey