To celebrate our first year at the Elly store, we’re launching our new collection of chevrons! We’ve got chevrons in all colours available and when I say “all colours”, I mean ALL colours!
We’ve brought back our classic design, the Twinkle dress in Pink and Lavender Chevron, and the Wonderland dress in the Multi chevron. Our Lily dress can be found in Lavender, Yellow, Aqua, Navy and Rainbow! We’ve got a small collection of matching LMS in Navy, Aqua and Grey.
More importantly, we’ve come up with a new halter dress (the Holly Halter) in Navy, Pink and Red. We chose strong colours like Red and Navy to bring out the halter design with the bare back and of course, we had to make it in pink for the little girls who love their pinks. We have also made a halter blouse in yellow, red and lavender. So the idea is, you can mix and match the colours and these fabrics will definitely look fun in photoshoots in Botanic Gardens against the greenery.
In addition, just to spoil the boys a bit (since their collection is always smaller than the girls), we’ve included a transport-themed shirt! I love the red and blue colours and Lil’ H wears the shirt so well with his Pediped boat shoes (also sold in Elly)!
We’ve also got a special matching Twinkle and LMS fabric for you to get sibling sets!
As if all of that is not enough, we saved the best for last!
We’re launching the Elly Kids Club in March 2013!
How to qualify? Simply spend a total of $350 in the Elly store on any merchandise sold in-store in the month of March 2013 to become a member*.
Membership benefits:
– Pre-launch sales of new collections
– Priority members-only reservations
– Exclusive invitations to private Elly Kids Club events
– Additional discounts on sale items
*Membership is valid for one year.
x, Audrey
The Elly Blog 
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